Strategy Expands Bitcoin Holdings by Acquiring 1,287 BTC

Strategy has reportedly increased its Bitcoin holdings by 1,287 BTC, investing $116 million, and raised its cash reserves to $2.25 billion, according to unofficial sources.

While this move remains unconfirmed by primary sources, it reflects Strategy’s ongoing strategy to expand its cryptocurrency portfolio.

Strategy Acquires 1,287 BTC, Total Holding Nears 674,000

Strategy acquired 1,287 BTC, investing about $116 million. As the organization previously known as MicroStrategy, it has made significant strides in the corporate Bitcoin sphere, aligning with its long-standing strategy under the guidance of Executive Chairman Michael Saylor. With the addition, Strategy now holds approximately 673,783 bitcoins in its corporate treasury.

An increase in Bitcoin reserves demonstrates Strategy’s commitment to leveraging digital assets for future-proofing its financial strategies. Although the exact details regarding the financial allocations remain unconfirmed in primary reports, industry observers note the boost aligns with Michael Saylor’s firm stance on Bitcoin’s potential:

Community reactions have been swift, noting Strategy’s persistent accumulation momentum. Analysts and stakeholders await further statements, with emphasis on Michael Saylor’s advocacy role in corporate Bitcoin adoption discussions. The market observes closely, gauging potential impacts on Bitcoin’s price and perceived stability.

“We are committed to our Bitcoin treasury strategy as a means to create long-term value for our stakeholders.” – Michael Saylor, Executive Chairman of Strategy

Industry Reactions and Bitcoin’s Historical Context

Did you know? In 2020, Strategy pioneered corporate Bitcoin adoption, marking a series of strategic buys. Companies like MARA Holdings and Twenty One Capital followed suit, reflecting a growing trend in corporate digital asset strategies.

As of January 5, 2026, Bitcoin (BTC) prices reach $92,852.14, with a market cap of approximately $1.85 trillion, according to CoinMarketCap. The cryptocurrency’s price has gradually increased by 6.35% over the last seven days, despite cooling trends seen over a three-month period, showcasing dynamic market shifts.

Insights from Coincu research team indicate continued corporate interest in Bitcoin could reshape traditional asset management strategies. Technological advancements and regulatory developments hint at broader acceptance and potential mainstream integration, offering compelling future scenarios for organizations heavily invested in digital currencies.