Steak ‘n Shake Dramatically Increased Sales with BTC

Steak ‘n Shake BTC Acceptance Skyrockets Sales

The US fast-food chain Steak ‘n Shake announced that same-store sales have “dramatically” increased since starting to accept Bitcoin (BTC) in May 2025. The company stated that it transfers all BTC payments to its corporate Bitcoin reserve, describing this strategy as a combination of “a cash-generating decentralized business and Bitcoin’s transformative power.” Same-store sales growth was reported at 11% in the second quarter and 15% in the third quarter; these rates outperformed competitors like McDonald’s, Domino’s, and Taco Bell.

Steak ‘n Shake sales rose “dramatically” thanks to BTC payments. Source: Steak ‘n Shake

As of January 2026, the BTC reserve reached a nominal value of 10 million dollars; on January 27, an additional 5 million dollars was added, bringing total exposure to approximately 15 million dollars. A Fold-supported $0.21 BTC bonus program for hourly workers was launched. According to BitcoinTreasuries data, the company holds 161.6 BTC; its current value is 10.96 million dollars with an average cost of $92,851/coin, meaning it carries a 26% unrealized loss.

Metaplanet BTC Strategy and Market Comparison

Similarly, Japan-based Metaplanet announced a net loss of 619 million dollars in Bitcoin valuation but increased its BTC assets to 35,102 BTC. This shows the continuation of corporate BTC accumulation. The Bitcoin weekly candlestick chart has turned positive; up 8% from the low with 1 day 12 hours to weekly close. Click for detailed BTC analysis.

BTC Current Technical Outlook

• Price: $67,747.70 (-1.03% 24h)
• RSI: 34.64 (Oversold)
• Supports: S1 $65,409 (Strong, -3.44%), S2 $60,000
• Resistances: R1 $70,181 (Strong, +3.61%)
• Trend: Downtrend, Supertrend Bearish

Although the downtrend continues, the weekly recovery is promising. Check BTC futures. Watch Spot BTC opportunities.