Swedish crypto brokerage K33 AB has secured SEK 60 million in new funding to kickstart its Bitcoin Treasury Strategy, aiming to strengthen its balance sheet with BTC holdings.
The financing comes from existing shareholders including Klein Group, Middelborg Invest AS, Tigergutt Invest AS, and Modiola AS. K33 plans to use the full amount to acquire Bitcoin and execute its long-term reserve strategy.
CEO Torbjørn Bull Jenssen called the initiative a defining step in K33’s evolution. “We view Bitcoin as more than a store of value. It’s a strategic asset that will anchor our financial strength,” he said. Jenssen emphasized that Bitcoin won’t just sit on the books—it will empower K33’s position as a forward-looking crypto brokerage.
Bitcoin as a Core Strategic Asset
The move aligns with a growing trend of companies treating Bitcoin as a corporate reserve asset. Jenssen believes Bitcoin will play a central role in the global financial ecosystem, and this treasury allocation positions K33 for that future.
With this bold capital deployment, K33 joins the ranks of firms like MicroStrategy and Metaplanet, integrating BTC not just as an investment, but as an operational pillar.
K33’s initiative reflects rising confidence among Nordic crypto firms in Bitcoin’s long-term utility. As Bitcoin’s role in corporate treasuries expands, K33 positions itself to lead the trend in Scandinavia.
Kosta Gushterov
Reporter at Coindoo
Kosta has been a part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work and a “detective-like” mindset. He not only covers a wide range of trending topics, he also creates reviews, PR articles and educational content. His work has also been referenced by other news outlets.
Source: https://coindoo.com/scandinavian-crypto-firm-makes-bold-bet-on-bitcoin-reserves/