Murano Global Investments PLC., a real estate and hospitality group with a market capitalization of $849M, has launched a Bitcoin treasury strategy. Murano has secured a $500 million Standby Equity Purchase Agreement (SEPA) with Yorkville Advisors to fund this initiative. The company confirmed it has already acquired 21 Bitcoins as part of its plan.
Murano’s core business in real estate development and resort management in Mexico will continue. However, the company is now aligning its capital strategy to include digital assets, starting with Bitcoin.
Murano Begins Bitcoin Treasury Initiative with $500M Funding Plan
The SEPA agreement allows Murano to sell up to $500 million in shares over time. The company stated that it expects to use most of the proceeds to invest in Bitcoin. Murano’s management believes this will improve capital efficiency and strengthen its balance sheet.
Elias Sacal, the company’s Chairman and CEO, said,
“We see Bitcoin as a transformative asset that offers long-term growth potential and balance sheet strength.”
Murano has also joined the “Bitcoin for Corporations” program as a Chairman’s Circle Member. The program, backed by BTC Inc and Michael Saylor’s Strategy, supports corporate-level Bitcoin adoption.
Real Estate Strategy Supports Crypto Focus
Murano is exploring sale-leaseback deals and selected asset divestitures to unlock capital from its existing real estate holdings. These funds may then be directed toward Bitcoin investments under the company’s new treasury plan.
One of the first projects tied to this strategy includes the next phase of the Grand Island Cancun development, where Murano plans to prioritize assets for sale. The company will retain operational control to maintain profitability in its hotel and resort division. This approach aims to release long-term capital and redirect it into liquid digital assets, beginning with Bitcoin.
Concurrently, Murano is considering ways through which it can incorporate Bitcoin in its resorts. These alternatives are accepting BTC as a payment means and introducing Bitcoin reward programmes to address customers.
The plan would appeal to the tourists that are open towards crypto and establish new financial channels. It can also enable Murano to position its hospitality services in a competitive travel market. These initiatives are under review and the company clarified that the resort business in Mexico will form part of the general Bitcoin adoption strategy.
Murano Joins Growing List of Corporate Bitcoin Buyers
Murano’s move follows similar actions by other global firms turning to Bitcoin as part of their treasury strategies. Earlier today, Metaplanet, Asia’s largest publicly traded Bitcoin holder, disclosed a new purchase of 2,205 BTC.
The latest acquisition brings Metaplanet’s total holdings to 15,555 BTC, worth approximately $1.7 billion.
In the United States, Strategy, formerly known as MicroStrategy, continues to expand its Bitcoin position. The firm has launched a capital raise program to sell up to $4.2 billion in preferred stock. The proceeds are expected to fund further Bitcoin purchases, pushing the company’s total holdings closer to 600,000 BTC.
Kelvin Munene Murithi
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Source: https://coingape.com/real-estate-giant-murano-taps-500m-deal-to-build-bitcoin-treasury/