A new player is emerging in Latin America’s Bitcoin scene, with plans to make a bold entrance into the institutional market.
Oranje, a soon-to-launch firm backed by regional financial giants and Bitcoin veterans, is preparing to allocate over $200 million into BTC as part of its core treasury strategy.
The initiative is being guided by Itau BBA—the investment division of Latin America’s largest bank—and led by figures with deep roots in the crypto and financial sectors. Among them are Guilherme Gomes, previously with Swan Bitcoin, and Guilherme Ferreira of Bahema, both taking top leadership roles. They’re joined by Fernando Ulrich, a longtime Bitcoin advocate, and Josh Levine, formerly of Bridgewater.
Oranje’s mission is clear: capitalize on the still-nascent institutional adoption of Bitcoin, which remains under 5% globally. The company intends to follow a model popularized in the U.S.—borrowing funds and converting them into BTC to anchor long-term value.
According to internal materials, Oranje is not just aiming to buy Bitcoin—it’s structuring itself to yield returns in BTC directly, potentially offering investors up to 45% in its first year. Unlike traditional ETFs, Oranje is expected to provide more favorable tax conditions and offer direct Bitcoin exposure.
With a goal to raise $210 million during its early phase, the firm will then turn its focus toward growing revenue through its crypto holdings while building brand visibility in the region’s financial ecosystem.
Kosta Gushterov
Reporter at Coindoo
Kosta has been a part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work and a “detective-like” mindset. He not only covers a wide range of trending topics, he also creates reviews, PR articles and educational content. His work has also been referenced by other news outlets.
Source: https://coindoo.com/new-bitcoin-focused-firm-plans-200m-investment-targeting-institutional-gap/