Highlights:
- Murano acquires 21 BTC and signs $500M equity deal for ongoing Bitcoin accumulation
- Joins BTC Inc’s “Bitcoin for Corporations” alliance to strengthen treasury strategy
- Bitcoin records 84% gain in 12 months, surpassing gold, equities, real estate, and bonds
Murano Global Investments has entered the Bitcoin market with a $500 million treasury plan and an initial 21 BTC purchase. The firm joined BTC Inc’s “Bitcoin for Corporations” group, aligning with firms using BTC as a strategic asset. This comes as Bitcoin leads global asset performance over the last 12 months.
Murano Launches Bitcoin Strategy with $500M Deal
Murano signed a $500 million Standby Equity Purchase Agreement with Yorkville Advisors to fund its Bitcoin accumulation plan. The company intends to gradually sell shares and allocate capital to acquire BTC over time. It confirmed the first purchase of 21 Bitcoins as part of this rollout.
The firm, known for resort development in Mexico, plans to unlock liquidity through sale-leasebacks and selective asset divestitures. One of the potential assets includes the Grand Island Cancun project. Murano aims to balance its real estate portfolio while shifting part of its treasury into Bitcoin.
To support its crypto direction, Murano joined the Chairman’s Circle within BTC Inc’s “Bitcoin for Corporations” alliance. This positions it alongside major players like Strategy and Metaplanet in BTC adoption. Murano’s management believes Bitcoin can enhance financial stability and long-term asset preservation.
Bitcoin Dominates Asset Chart with 84% Return
A new Strategy8 chart shows Bitcoin surged 84% in the last 12 months, outperforming all major asset classes. Gold followed at 42%, while tech giants grouped as “Magnificent 7” posted a 15% gain. Traditional benchmarks like the S&P 500 and bonds trailed with 13% and 1% respectively.
The data reflects Bitcoin’s continued strength amid inflation, tightening policy, and shifting capital flows. Corporate interest has grown as firms seek alternative stores of value and treasury diversification. Strategy, formerly MicroStrategy, has led this trend and now influences peers like Murano.
Meanwhile, Murano is exploring BTC payment options at its resorts, including crypto reward programs to attract digital-native tourists. These offerings could give it a competitive advantage in hospitality. The company’s approach merges Bitcoin finance with real-world operations in tourism.
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Source: https://coincu.com/347317-murano-kicks-off-500m-bitcoin-push-as-corporate/