MicroStrategy Purchases 1,070 BTC, Pushing Bitcoin Holdings to 447,470

MicroStrategy purchases 1,070 BTC for $101 million, increasing reserves to 447,470 BTC, continuing its commitment to Bitcoin investment strategy.

MicroStrategy, a leading business intelligence firm, has made another significant Bitcoin acquisition. On January 6, the company purchased 1,070 BTC for $101 million. Bitcoin averaged $94,004 per Bitcoin. This move sits on top of the firm’s growing Bitcoin reserves, which now stand at 447,470 BTC.

By Jan 6, 2025, MicroStrategy’s total Bitcoin holding will be worth about $27.97 billion. However, the average price paid per Bitcoin was $62,503. The company earned BTC yield of 48.0% in the fourth quarter of 2024. Furthermore, the firm reported a strong 74.3% BTC yield for the whole 2024 year.

It is not new to MicroStrategy to have a Bitcoin strategy. On December 31, 2024, just days before, the company bought 2,138 BTC for $209 million. For this batch of Bitcoin, the average price per Bitcoin was $97,837. Through these consistent acquisitions, we see it is the company’s dedication to increasing its Bitcoin portfolio.

MicroStrategy CEO Advocates Bitcoin as a Long-Term Asset for Companies

Michael Saylor, CEO of MicroStrategy, has been a long-time supporter of Bitcoin. Through the years he has grown in his advocacy for cryptocurrency. Bitcoin is a secure, long-term investment, according to Saylor. Whenever possible, he also implores other large companies to think about putting Bitcoin on their balance sheets.

But Saylor’s effects have reverberated outside his own company. He has pushed tech giants such as Microsoft to begin accepting Bitcoin as a mainstay of their investment strategy. Saylor explains that Bitcoin is a long-term store of value and can protect corporate assets in an uncertain financial world.

With every new acquisition, MicroStrategy is getting stronger in Bitcoin. It is clear the firm is committed to the cryptocurrency. With the increasing popularity and value of Bitcoin, many are following the company to see how this strategy will pan out.

Finally, MicroStrategy’s latest Bitcoin buys underpin its steadfast belief in the cryptocurrency. The firm continues to set the standard in this tech and investment space by holding a massive Bitcoin reserve with a growing yield. It’s unclear if any other companies will follow MicroStrategy’s lead in moving to Bitcoin, but adoption is clearly gaining steam.