Meta may soon become the first U.S. tech giant to add Bitcoin to its balance sheet, according to Bloomberg senior ETF analyst Eric Balchunas.
He suggested that a move from Meta would mark a turning point for institutional confidence in crypto as a treasury asset.
Balchunas shared the view in a May 28 post on X, describing Meta’s potential purchase as the kind of “Big Boy” validation the market is waiting for. “It feels inevitable,” he wrote, that a major public company will step into Bitcoin this cycle.
Big Signal From a Bigger Player
The analyst argued that one BTC buy from Meta or Microsoft could outweigh dozens of smaller corporate purchases. Large institutions and investors closely watch the treasury strategies of major tech companies, he said, and such a move would send a signal that crypto has become a serious part of corporate finance.
To illustrate the point, Balchunas compared the impact to the early days of the pandemic when Tom Hanks’ COVID-19 diagnosis made the virus feel real to the public.
Tesla No Longer Sets the Standard
When asked about Tesla’s 2021 Bitcoin purchase, Balchunas dismissed it as outdated. He noted that Tesla hasn’t added to its position since the last bull market, reducing its influence in the current cycle.
Meta, on the other hand, could redefine corporate crypto adoption if it moves forward.
Kosta Gushterov
Reporter at Coindoo
Kosta has been a part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work and a “detective-like” mindset. He not only covers a wide range of trending topics, he also creates reviews, PR articles and educational content. His work has also been referenced by other news outlets.
Source: https://coindoo.com/meta-could-lead-u-s-giants-into-bitcoin-treasury-adoption/