What started as a novelty in retail payments is now shaping into a competitive advantage.
Sheetz, the $6.2 billion grocery and convenience store giant with 700 locations nationwide, has announced a daily half-price offer for customers who pay with Bitcoin or other cryptocurrencies.
The company says the incentive is more than a marketing stunt — it’s an efficiency play. By processing transactions in BTC, Sheetz claims it can slash payment fees by as much as 50%, creating extra breathing room in its profit margins.
A Playbook Borrowed From Restaurants
The move comes after other consumer brands have tested similar strategies. Steak ’n Shake, a U.S. restaurant chain, recently reported a 10.7% boost in same-store sales in Q2 2025 after rolling out Bitcoin payments. Analysts see this as proof that the right perks can turn crypto acceptance into measurable revenue growth.
Why Experts Think This Could Snowball
Industry observers say that cryptocurrency’s appeal in day-to-day spending is accelerating. On the consumer side, the novelty and savings draw in repeat buyers. For businesses, lower processing costs and faster settlement make the model financially attractive. If more grocery and dining chains follow suit, experts predict it could become a widespread practice within just a few years.
With its aggressive discount program, Sheetz is positioning itself not only as a retailer but also as a driver of mainstream crypto adoption — showing that digital payments aren’t just the future, they’re a way to improve the bottom line today.
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Source: https://coindoo.com/major-u-s-retailer-offers-50-off-for-bitcoin-payments/