Mac House Plans Significant Bitcoin Investment for 2025

Japanese retailer Mac House announced it will invest 1.715 billion yen, approximately $12 million, in Bitcoin starting September 17, 2025.

The move highlights increased corporate interest in digital assets as Mac House leverages funds raised through a private placement led by EVO FUND for its strategic entry into Bitcoin investment.

Mac House’s $12 Million Bitcoin Strategy Begins 2025

Mac House, a leading clothing chain in Japan, disclosed its intentions to embark on a significant Bitcoin investment strategy starting September 2025. EVO FUND played a central role in propelling this venture, having contributed to the private placement that exceeded expectations, with a total of 1.715 billion yen accumulated.

Mac House plans to employ a dollar cost averaging (DCA) strategy, allowing for regular Bitcoin purchases. Additionally, the retailer plans to adjust purchase volumes in response to market conditions, particularly during sharp downturns, providing an element of investment flexibility.

Market response to Mac House’s announcement has been speculative, with no official statements yet from major financial institutions or regulatory bodies in Japan. The retail sector in Japan could see more of its peers exploring similar digital asset strategies.

Bitcoin’s Current Market Performance and Sector Implications

Did you know? Mac House’s strategic move mirrors other Japanese corporates, such as MetaPlanet and Remixpoint, who integrated Bitcoin into their treasuries, reinforcing cryptocurrency’s growing acceptance in traditional business sectors.

Bitcoin currently trades at $108,732.22 with a sizable market cap of $2.16 trillion, commanding 64.13% market dominance. Its recent uptick of 33.15% over the past 90 days reflects growing market demand. Data from CoinMarketCap as of July 9, 2025, underscores Bitcoin’s robust performance.

Insights from the Coincu research team suggest that Mac House’s entrance into Bitcoin may set a precedent for further adoption among Japanese retailers. This could influence broader financial strategies and regulatory approaches to cryptocurrencies in Japan.