The move was approved by the company’s board of directors and disclosed alongside its fourth-quarter financial results. By embracing Bitcoin, GameStop joins a growing number of publicly traded companies diversifying their assets with the cryptocurrency.
The decision reflects a revision of GameStop’s investment policy, which now allows the company to hold Bitcoin as part of its overall asset management plan. While the specific amount of capital allocated to Bitcoin purchases was not revealed, the update signals a significant change in how the company manages its financial resources. GameStop’s current assets totaled $5.355 billion at the close of 2024, with the Bitcoin strategy adding a new dimension to its corporate reserves.
This shift toward cryptocurrency was foreshadowed by GameStop’s CEO, Ryan Cohen, who previously hinted at the company’s growing interest in Bitcoin. In February 2025, Cohen shared a photo with Michael Saylor, the executive chairman of MicroStrategy, sparking speculation about GameStop’s potential move into the cryptocurrency space. Additionally, Matt Cole, CEO of Strive Asset Management, publicly encouraged the company to invest in Bitcoin, further fueling the conversation.
GameStop’s move follows in the footsteps of other notable public companies like MicroStrategy and Tesla, which have already incorporated Bitcoin into their financial strategies. The video game retailer’s decision highlights the increasing trend of traditional businesses diversifying their holdings with digital assets, though GameStop has not yet disclosed a specific timeline or the exact amount it plans to invest in Bitcoin.
The announcement had an immediate impact on GameStop’s stock, which saw a 5.9% increase in after-hours trading, reflecting investor optimism about the company’s new approach to managing its treasury. This decision marks a strategic pivot in the broader trend of corporate adoption of cryptocurrencies.
Editorial Team
Reporter at Coindoo
Source: https://coindoo.com/gamestop-to-add-bitcoin-to-treasury-reserves-as-part-of-new-investment-strategy/