GameStop Confirms $513M Bitcoin Investment

GameStop, the embattled U.S. video game and consumer electronics retailer, has officially confirmed its entry into the Bitcoin market with a purchase of 4,710 Bitcoin.

In a statement posted to its official X account on May 28, the company revealed the acquisition of 4,710 Bitcoin, worth approximately $513 million at current market prices.

While GameStop did not disclose the exact purchase price or timing of the transactions, the company’s Form 8-K filing with the U.S. Securities and Exchange Commission offered little additional detail, keeping observers speculating about the finer points of the deal. Still, the move marks GameStop’s first publicly confirmed foray into digital assets, and may signal a new phase in its ongoing corporate reinvention.

Gamestop has bought 4,710 Bitcoin it said on X, Source: X

From Meme Stock to Digital Treasury Strategy

GameStop’s Bitcoin acquisition is the culmination of months of speculation, which began in earnest back in March, when the company announced intentions to allocate part of its capital into Bitcoin. To finance the move, GameStop launched a $1.3 billion convertible notes offering, signaling a clear commitment to building a digital asset reserve.

The investment echoes a broader trend of corporations reallocating capital into Bitcoin as a treasury asset, pioneered by Michael Saylor’s MicroStrategy (now rebranded as “Strategy”). MicroStrategy famously began accumulating Bitcoin in August 2020, kicking off a wave of corporate adoption that has since included publicly traded firms across the globe — from Metaplanet in Japan to Meliuz in Brazil.

GameStop’s entry follows in that mold, suggesting that its leadership sees long-term strategic value in holding Bitcoin on the balance sheet — either as a hedge against currency debasement, a form of digital gold, or both.

Bitcoin was down 2% today, source: BNC Bitcoin Liquid Index

The Road to Bitcoin: A Turnaround Play

To understand the significance of GameStop’s pivot, it’s worth revisiting its turbulent path over the last several years. The company was once a dominant force in physical retail for video games and electronics, but like many legacy retailers, it struggled in the shift to digital distribution. Between 2017 and 2019, GameStop closed hundreds of stores and posted significant losses.

Then came January 2021, when GameStop became the poster child of the Reddit-fueled “meme stock” phenomenon. A short squeeze — driven by retail traders from r/WallStreetBets — sent GME stock from under $20 to an intraday high of $483, putting GameStop at the center of a global conversation about market manipulation, financial populism, and the power of decentralized communities.

While the stock eventually cooled, the event gave GameStop a second life — and an identity as something more than just a struggling retailer. Under new leadership, the company began experimenting with NFTs, Web3 initiatives, and now, a Bitcoin treasury strategy.

Market Reaction and Broader Context

Following speculation of a Bitcoin investment earlier this year, GME stock rose 12% in March, while February rumors helped drive an 18% spike. As of May 27, GameStop shares closed at $35 and were trading at $36.30 in pre-market hours. Over the past 30 days, the stock has gained roughly 30%, with a 10% increase year-to-date.

GameStop’s Bitcoin purchase arrives amid a broader resurgence of interest in corporate crypto holdings. Just this week, Trump Media and Technology Group — parent of the Truth Social platform — confirmed a $2.5 billion capital raise for Bitcoin investment, after initially denying such plans. This trend of corporate accumulation has become increasingly normalized in 2024 and 2025, driven by persistent inflation concerns, global monetary instability, and the maturation of Bitcoin as an institutional asset.

What Comes Next?

While the announcement is light on operational details, it signals a meaningful shift in GameStop’s corporate identity. Once written off as a relic of physical retail, GameStop is now joining a growing cohort of companies choosing to allocate treasury assets to Bitcoin — a move that not only aligns it with the new digital economy but also strengthens its relevance to a new generation of investors.

It remains to be seen whether GameStop will expand its crypto strategy beyond Bitcoin  — or stick to a conservative Bitcoin-only playbook. Regardless, the message is clear: GameStop is no longer just a mall retailer — it wants to be seen as a forward-looking digital-native company with skin in the decentralized game.