Ethereum co-founder Joe Lubin has revealed that a conversation with Michael Saylor sparked his decision to launch a new investment firm focused on ETH accumulation.
During a recent interview, Lubin shared that a dinner with the Strategy (formerly MicroStrategy) executive planted the seed. “I did a little research after that. I brought the idea to my colleagues. We hadn’t looked at this strategy deeply before,” said Lubin, who also leads Consensys, Ethereum’s core software development firm.
Six months later, that idea evolved into a formal move: an ETH-focused treasury strategy designed to mirror what Saylor achieved with Bitcoin.
ETH Joins the Corporate Treasury Playbook
Michael Saylor made headlines in 2020 by converting his software firm into a Bitcoin proxy. His bold play delivered substantial returns and helped transform the corporate perception of crypto as a balance sheet asset.
Inspired by that success, several companies have since tried to emulate the strategy. Strategy’s market cap now trades at a premium far above its Bitcoin holdings — a testament to investor appetite for digital asset exposure through public companies.
Lubin and his team at Consensys believe Ethereum can offer a similar advantage. “We saw nothing dangerously flawed in the model,” Lubin said. “It could be a smart, long-term move.”
Wall Street’s Growing Appetite for Crypto Treasuries
Institutional and retail investors alike have shown increased interest in crypto treasury models. With firms like Strategy turning Bitcoin into a corporate asset class, Lubin’s move brings Ethereum into the spotlight as the next logical step in the trend.
As Consensys explores this strategy, the crypto landscape continues evolving — and Ethereum’s role in corporate finance may be just beginning.
Kosta Gushterov
Reporter at Coindoo
Kosta has been a part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work and a “detective-like” mindset. He not only covers a wide range of trending topics, he also creates reviews, PR articles and educational content. His work has also been referenced by other news outlets.
Source: https://coindoo.com/ethereum-co-founder-follows-bitcoin-treasury-trend-with-eth-focused-venture/