Donald Trump Jr. Invests in Thumzup Media Amid Company’s Expanding Bitcoin Treasury Strategy

• Donald Trump Jr. has made a significant investment in Thumzup Media Corp., a social media company pioneering a Bitcoin treasury strategy.

• The Los Angeles-based firm, despite minimal revenue and recent losses, is gaining attention for its aggressive Bitcoin accumulation and innovative payment model.

• According to COINOTAG, this investment follows a $6 million private placement involving the Trump family, underscoring their growing involvement in cryptocurrency ventures.

Donald Trump Jr. invests over $4 million in Thumzup Media, a social media firm expanding its Bitcoin treasury amid minimal revenues and strategic crypto adoption.

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Trump Jr.’s Strategic Entry into Bitcoin-Backed Social Media Investment

Donald Trump Jr.’s acquisition of 350,000 shares in Thumzup Media Corp. marks a notable intersection of traditional investment and cryptocurrency innovation. Valued at over $4 million, this stake was acquired on the advice of his investment adviser, with no operational role assumed by Trump Jr. The move reflects a broader trend of high-profile investors seeking exposure to Bitcoin through corporate treasury allocations. Thumzup’s unique business model, which incentivizes users to promote products on social media platforms such as Instagram, is complemented by its ambitious Bitcoin treasury strategy, positioning the company at the forefront of crypto adoption despite its current financial challenges.

Thumzup’s Bitcoin Treasury: A Bold Financial Strategy Amidst Losses

Thumzup’s financial reports reveal a stark contrast between its revenue generation and its strategic vision. In Q1 2025, the company posted a $2.2 million loss on just $151 in revenue, highlighting operational hurdles. However, its decision to allocate up to 90% of surplus cash to Bitcoin purchases demonstrates a commitment to leveraging cryptocurrency as a long-term asset. Starting with a $1 million BTC purchase in late 2024, Thumzup expanded its holdings to over 19 BTC by early 2025. This approach aligns with growing institutional interest in Bitcoin as a reserve asset, and the company has even integrated Bitcoin payments into its Associate Salesperson Program, reinforcing its crypto-forward ethos.

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The Trump Family’s Expanding Footprint in Cryptocurrency Ventures

The Trump family’s involvement in crypto extends beyond Donald Trump Jr.’s investment in Thumzup. Eric Trump serves as an adviser to Dominari Securities, the parent company involved in the recent private placement. Additionally, Eric Trump joined the advisory board of Metaplanet, a Japanese firm known for its Bitcoin holdings. Trump Media & Technology Group, the parent company of Truth Social, has successfully raised $2.3 billion with plans to allocate part of these funds toward Bitcoin investments. Furthermore, the family’s venture, World Liberty Financial, has launched a stablecoin and attracted substantial investment from a UAE fund, reportedly generating significant revenue. These activities collectively illustrate a strategic pivot toward integrating cryptocurrency into the Trump family’s broader financial ecosystem.

Regulatory and Market Implications of Thumzup’s SEC Filing

Thumzup’s recent amendment to its universal shelf registration with the SEC, enabling it to raise up to $500 million over three years, signals an ambitious growth trajectory. While the registration is not yet effective, the company has disclosed intentions to allocate a portion of the proceeds to expand its Bitcoin treasury. This move could position Thumzup as a notable player in the intersection of social media and cryptocurrency markets. Investors and market watchers should monitor regulatory developments closely, as increased capital raises and Bitcoin allocations may influence both the company’s valuation and broader market sentiment toward crypto-backed enterprises.

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