Coinbase is quietly stacking Bitcoin week after week, with CEO Brian Armstrong reaffirming the company’s commitment to the leading cryptocurrency.
As BTC flirts with new record highs—recently trading above $107,000—Armstrong is urging long-term confidence in the asset.
Coinbase now holds nearly $1 billion in Bitcoin, placing it among the top corporate holders globally. While Armstrong once viewed other cryptocurrencies as distractions, his stance has evolved. The exchange, founded in 2012 with a Bitcoin-only focus, didn’t add Ethereum until 2016. By 2018, Coinbase had embraced dozens of altcoins, especially ERC-20 tokens, listing nearly 100 assets during the bull run.
That shift drew criticism from Bitcoin loyalists, who argue the platform has leaned too heavily into hype-driven tokens. Still, the consistent BTC purchases suggest Coinbase is re-centering around its original crypto pillar—even as it continues to operate across a wide digital asset spectrum.
The move reflects a broader trend among U.S. companies looking to treat Bitcoin as a strategic treasury asset. As traditional markets face inflationary pressures and global uncertainty, holding BTC is increasingly viewed as a hedge. Coinbase’s weekly acquisitions hint at a long-term play, possibly anticipating a future where Bitcoin becomes a core financial infrastructure.
Armstrong’s public stance may also serve to reassure investors at a time when regulatory scrutiny and token volatility are dominating headlines. In doubling down on Bitcoin, Coinbase is making a statement: while the altcoin market ebbs and flows, Bitcoin remains the foundation of the digital asset space.
Editorial Team
Reporter at Coindoo
Source: https://coindoo.com/coinbases-brian-armstrong-bets-on-bitcoin-with-ongoing-weekly-buys/