Coinbase Global (NASDAQ: $COIN) has added $150 million U.S. worth of Bitcoin (CRYPTO: $BTC) to its balance sheet, raising its total BTC holdings to $1.3 billion.
Despite the size of the purchase, CEO Brian Armstrong clarified that this move doesn’t mark a strategic shift like that of MicroStrategy (NASDAQ: $MSTR), which has famously pivoted to becoming a Bitcoin-heavy firm.
Speaking on the company’s Q1 2025 earnings call, Armstrong said the Bitcoin purchase reflects Coinbase’s belief in the crypto sector, not an attempt to become a Bitcoin proxy. He explained that the exchange is reinvesting profits into crypto assets much like a commodities firm might hold raw materials — a reflection of operational alignment rather than a new business model.
Currently, Bitcoin accounts for 25% of Coinbase’s net cash. Armstrong emphasized that the investment underscores confidence in the industry, not a decision to stake the company’s future on Bitcoin’s performance. Coinbase shares are down 23% year-to-date, trading at $199.32 U.S. per share.
Kosta Gushterov
Reporter at Coindoo
Kosta has been a part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work and a “detective-like” mindset. He not only covers a wide range of trending topics, he also creates reviews, PR articles and educational content. His work has also been referenced by other news outlets.
Source: https://coindoo.com/coinbase-invests-150m-in-bitcoin-cites-operational-alignment/