In a move that underscores its evolving digital health and crypto strategy, CIMG Bitcoin accumulation has taken another step forward with a sizable balance sheet allocation.
CIMG expands Bitcoin position with new purchase
CIMG Inc. has disclosed a fresh bitcoin purchase announcement, confirming the acquisition of an additional 230 Bitcoin funded entirely with internal capital. The company said the deal, completed in December 2025, carried a total purchase price of approximately US $24,610,000, reflecting its ongoing shift toward strategic digital assets.
Following this latest transaction, CIMG’s total Bitcoin position has increased to 730 coins. Moreover, the company stressed that these holdings are part of a deliberate, long-term allocation policy rather than a short-term trading approach.
Market “cooling period” seen as strategic entry point
The company, which trades on Nasdaq under the ticker IMG, described the current environment as a “cooling period” for the wider digital asset market. However, CIMG argued that such conditions offer an attractive entry window for building reserves in what it views as a high-conviction asset.
According to the announcement, Bitcoin is considered by management to be a liquid asset that can support value preservation on the corporate balance sheet. That said, CIMG emphasized that its broader allocation decisions remain closely tied to its operational strategy in digital health and sales development.
Long-term reserve strategy and management outlook
Alice Wang, Chairman and CEO of CIMG, linked the move to the group’s long-range financial planning.
“We remain committed to a long-term perspective, guided by ongoing capital accumulation. We continuously evaluate opportunities and act decisively when conditions are favorable,” she said, underscoring the firm’s methodical approach to capital deployment.
Wang described Bitcoin as a cornerstone asset in the wider digital asset industry, adding that it holds strong long-term investment value. Moreover, she noted that this latest transaction represents another significant milestone in CIMG’s consistent execution of its bitcoin reserve strategy, reinforcing its belief in the asset’s role within the corporate treasury.
The company stated that the current phase of disciplined buying is aligned with its broader cimg cryptocurrency investment roadmap. In that context, the cimg bitcoin approach is intended to blend liquidity, potential upside, and strategic optionality as digital assets mature globally.
Digital health focus with integrated crypto strategy
CIMG Inc. operates as a global business group in the digital health industry, with its model increasingly built around crypto strategies. The company specializes in digital health and sales development, using technology and marketing tools to enhance partners’ sales growth and commercial value across multiple markets.
In operational terms, CIMG leverages AI and cryptocurrencies, including Bitcoin and various stablecoins, to drive industry expansion. Furthermore, its services are designed to help clients maximize user acquisition and optimize brand management value, integrating digital assets into a broader growth playbook.
The group’s current portfolio features a range of consumer-facing brands, such as Kangduoyuan, Maca-Noni, Qianmao, Huomao, and Coco-mango.
These brands, according to the company, benefit from CIMG’s emphasis on data-driven marketing, emerging technology, and a digital health crypto strategy aimed at accelerating long-term value creation.
In summary, the December 17, 2025 announcement signals that CIMG intends to keep building its Bitcoin position over time, using what it sees as favorable market conditions to expand reserves while continuing to focus on its core digital health and sales development operations.
Source: https://en.cryptonomist.ch/2025/12/17/cimg-bitcoin-reserve/