BlackRock to Launch Bitcoin ETP in Europe After US Success

BlackRock plans to launch a Bitcoin ETP in Europe, expanding after its U.S. success, with Switzerland as the base.

In a significant development for the cryptocurrency market, BlackRock Inc., the world’s largest asset manager, is preparing to introduce a Bitcoin exchange-traded product (ETP) in Europe. Bloomberg reports that this action follows the tremendous success of its U.S.-based Bitcoin ETF which now holds $58 billion in investments.

BlackRock has yet to disclose official statements about the fund but sources suggest the proposed Bitcoin fund will operate from Switzerland. Digital asset innovation has propelled Switzerland to become a crucial player in cryptocurrency investments since it provides supportive regulations for crypto-related transactions. The specific market choice gives BlackRock potential leadership advantages within European markets.

The U.S. Securities and Exchange Commission permitted Bitcoin Exchange-Traded Funds in January 2024 which triggered enormous institutional investment in crypto funds. The Bitcoin-linked IBIT product from BlackRock recorded explosive growth during early February 2025 by gathering $57.5 billion in net assets. Although many investors embrace the fund’s popularity, substantial market barriers exist to accessing the fund across global regions beyond US borders. European expansion by BlackRock will create fresh possibilities for global investors who want to invest in Bitcoin.

BlackRock Chooses Switzerland for Bitcoin ETP

The growth of crypto investments strongly depends on regulatory dynamics operating in the market. The U.S. crypto industry keeps expanding under President Donald Trump who supports the sector and parallel changes are transforming European market dynamics.

The European Union’s Markets in Crypto-Assets Regulation (MiCA) framework established in 2023 continues to transform the regulatory controls in the region. The market capitalization of crypto-linked investment products exceeds $17.3 billion throughout Europe but remains less than one percent of the U.S. market.

BlackRock selected Switzerland because of its forward thinking approach toward digital assets to establish its Bitcoin ETP operation. Institutional investors looking to participate in cryptocurrency investments find Switzerland advantageous because its positive policies match its established financial system and transparent regulations.

Multiple institutions, including BlackRock, continue to establish themselves in the crypto asset sector through strategic investments, which showcases the progressive institutional adoption of cryptocurrencies. The introduction of this Bitcoin ETP marks an attractive opportunity to merge traditional financial systems and digital assets, which could lead to intensive global adoption of cryptocurrency products.