A new project by top crypto company Amdax (based in the Netherlands) aims to transform Bitcoin into a main treasury investment in Europe. The firm has also initiated its Amsterdam Bitcoin Treasury Servicing (AMBTS).
This will create an institutionalized investment vehicle for corporate and institutional investment. The strategy may eventually lead to a listing on Euronext, marking one of the boldest European steps toward institutional Bitcoin adoption.
Amdax Plans a BTC Treasury
With its recently acquired MiCA license, the company is regulated to serve both retail and institutional clients across Europe. Its new treasury-focused venture, AMBTS, represents a significant expansion of its role.
The firm stated that further information about AMBTS will be made available on its official site and on a dedicated portal, ambts.eu. In its communication, Amdax emphasized that the press release does not yet constitute an investment offering. Instead, it is a preliminary announcement signaling its intent to open new channels for financing and possibly seek a listing on Euronext.
This would be among the first publicly traded companies with a Bitcoin treasury in Europe. The growth is part of a larger shift toward large investors institutionalizing their approach to Bitcoin allocation by using it as both an investment and a corporate tool to build reserves.
The introduction of AMBTS by Amdax makes Amsterdam a new center of corporate finance based on Bitcoin in Europe. An IPO on Euronext may appeal to conventional organizations and investment funds specializing in digital assets.
An Increasing Interest in Bitcoin Treasuries
The initiative by Amdax comes at a time when the corporate adoption of Bitcoin is rapidly increasing. Tokyo-listed Metaplanet has emerged as a regional leader in Asia with its aggressive Bitcoin acquisition strategy. On August 18, the company disclosed the purchase of 775 Bitcoin worth approximately $93 million at an average price of $120,006 per BTC.
Metaplanet’s total Bitcoin holdings now stand at nearly $1.94 billion, acquired at an average cost of $102,653 per BTC. Its strategy has drawn comparisons with Michael Saylor’s MicroStrategy in the United States. Like MicroStrategy, Metaplanet has pursued consistent weekly acquisitions, turning its corporate treasury into a Bitcoin reserve powerhouse.
Corporate Bitcoin Race in Asia
Metaplanet is not alone in advancing Bitcoin as a treasury asset. Taiwan’s WiseLink recently committed $10 million to a convertible note investment in Nasdaq-listed Top Win International. The transaction reinforces its Bitcoin + Cross-Border Finance system, an indication of growing corporate interest in digital asset reserves.
Equally, the South Korean K Wave Media is in collaboration with Galaxy Digital to build on its Bitcoin treasury strategy. In addition, Singapore-based Genius Group has lifted its target to 10,000 BTC. These updates reveal how companies in Asia are incorporating Bitcoin into their long-term plans, as the regulatory regime is becoming increasingly friendly.
Financial Implications for Metaplanet
The BTC treasury strategy for Metaplanet has already paid off in terms of record financial performances. The corporation announced its best quarter in history in Q2 2025 as its ordinary profits increased to $117.8 million, recovering a loss of $46.7 million in the previous quarter. The firm’s net income $75.1 million, in contrast to a $33.7 million loss in the previous year.
The quarterly revenues rose 41% to $8.4 million, while gross profit rose 38% to $5.5 million. The company also recorded a year-to-date Bitcoin yield of 468.1% in 2025. CEO Simon Gerovich said the results confirmed the success of its strategy, which is underpinned by recurring premiums from cash-secured puts and strong operational performance.
Metaplanet has projected full-year revenue of ¥3.4 billion and operating profit of ¥2.5 billion. Its model shows the way a Bitcoin treasury program can be profitable, even in a fast-changing market.
Adam Back Invests €2.2M In Bitcoin Treasury
Capital B, a company listed on the Euronext Growth, Paris, has raised €2.2 million through Adam Back, CEO of Blockstream. The investment was made at €2.24 per share, with Back subscribing to one million new shares. The amount held in the company’s treasury stands at 2,218 BTC as of this writing. The new capital and more substantial financial support will help Capital B continue its approach of accumulating Bitcoin in the long term.
Source: https://e-cryptonews.com/bitcoin-treasury-push-dutch-crypto-firm-amdax-targets-euronext-listing/