Michael Saylor’s Strategy plans to keep buying Bitcoin despite downturn, following its 2022 bear market strategy and recent BTC purchases.
Michael Saylor’s company, Strategy, previously known as MicroStrategy, has indicated it will keep buying Bitcoin despite the market downturn.
The company, which holds a large Bitcoin portfolio, is facing unrealized losses as Bitcoin’s price declines. Nonetheless, Strategy remains committed to its Bitcoin strategy, using its approach from the 2022 bear market to guide its decisions.
Strategy Continues Bitcoin Accumulation Despite Price Decline
Strategy has reaffirmed its commitment to Bitcoin amid the ongoing market decline. The company shared its intention to keep buying Bitcoin, despite recent price drops. It referenced its 2022 strategy when Bitcoin’s price fell to $16,000, while its cost basis was much higher.
In 2022, when Bitcoin’s price was almost 50% below their purchase price, Strategy continued to buy. The company’s decision to hold on and buy more Bitcoin during the 2022 bear market has now become a core part of its strategy. Strategy has signaled that it will follow a similar approach this time.
In the depths of the 2022 crypto winter, our average cost basis was $30K while $BTC traded nearly 50% below it at $16K. What did we do? We bought more.
— Strategy (@Strategy) November 21, 2025
Even though Bitcoin’s price has fallen by almost 24% this month, Strategy has remained active in the market. The company purchased 8,178 BTC last week, its largest purchase since July. This shows that despite market conditions, Strategy’s long-term strategy remains unchanged.
Potential Losses and Risk in the Current Market
Currently, Bitcoin’s price is hovering just above $80,000, which is lower than Strategy’s average cost of $74,433 per coin. There is speculation that Bitcoin could drop further, with some analysts predicting a dip to $58,000. If this happens, Strategy could face even greater unrealized losses.
Despite this, Strategy has made it clear that short-term price fluctuations do not concern the company. Michael Saylor, the company’s leader, recently commented that its commitment to Bitcoin is unwavering. He emphasized that Strategy is focused on the long-term potential of Bitcoin, rather than short-term market movements.
In the face of these challenges, Strategy continues to buy Bitcoin. This indicates the company’s confidence in Bitcoin’s future value and its belief in the asset’s long-term utility.
Related Reading: Saylor’s Strategy Is Still In Line For S&P 500 Listing, Matrixport Says
Criticism from Bitcoin Skeptics
Strategy’s Bitcoin strategy has drawn criticism from prominent figures, including Peter Schiff.
Schiff, a long-time Bitcoin critic, has questioned Saylor’s claim that the company can survive even a massive Bitcoin price drop. He argues that no company could survive a 90% loss in Bitcoin’s value without significant financial damage.
According to @Saylor, if Bitcoin goes down 90%, $MSTR will be fine. In the unlikely event his claim is true, shareholders won’t be fine losing 90% of their investment. In fact, with Bitcoin down 90%, MSTR will likely trade at a huge discount to its Bitcoin, exacerbating losses.
— Peter Schiff (@PeterSchiff) November 22, 2025
Schiff further criticized Strategy’s business model, calling it a “fraud.” He warned that if Bitcoin experiences a sharp decline, Strategy’s stock price would likely plummet. According to Schiff, this would worsen the company’s financial situation and lead to substantial losses for investors.
Despite these critiques, Strategy has remained firm in its Bitcoin strategy. The company continues to buy Bitcoin, suggesting that it believes in the asset’s potential to recover and thrive in the long run.