Bitcoin hits $85K milestone as Google Trends signals renewed retail interest

Bitcoin briefly touched $85,000 before settling at $84,000, marking its latest all-time high amid growing retail investor interest and continued institutional buying following Donald Trump’s primary victories.

Google Trends data shows increasing search interest in Bitcoin, which peaked at 100 during Trump’s recent electoral wins.

While search intensity initially declined after the elections, daily search volumes have been steadily climbing, suggesting renewed retail attention to the crypto market.

Since Trump’s win on November 5, Bitcoin has consistently broken past previous all-time highs, climbing from $73,500 to over $85,000 and adding more than $16,000 in just one week.

Further evidence of retail interest comes from app rankings on the Apple App Store, where Coinbase now ranks 70 and Robinhood 56—significant rises from two weeks ago, when both apps were ranked over 300 and 400, respectively.

The success of Bitcoin ETFs is driving both institutional and retail interest, with BlackRock’s IBIT surpassing its iShares Gold Trust counterpart in assets under management, holding $33.1 billion compared to IAU’s $32.9 billion.

Inflows into digital investment products have reached $116 billion post-election, further establishing Bitcoin’s position as a mainstream financial asset.

With Bitcoin now trading near $85,000, the Fear and Greed Index reflects extreme greed at a score of 76, signaling market euphoria.

While corrections may occur, this indicator, coupled with rising institutional and retail interest, suggests that the current bull market may extend well into 2025 as Trump prepares to take office.