Bitcoin may be trading above the long-anticipated $100,000 mark, but public interest, as measured by Google search activity, remains unusually muted.
According to data from Alphractal, search queries for “Bitcoin” recently hit just 17 points—a level last seen when BTC was priced at $54K in September 2024 and $26K in August 2023.
This lack of search interest is especially striking when compared to the November–December 2022 cycle bottom. At that time, with Bitcoin around $17K, the Google search index was at the same level as it is now, despite a sixfold price increase since then.
Joao Wedson echoed this sentiment, stating that “Google interest in Bitcoin is at the lowest level in history relative to price appreciation.”
He noted that $100K was once considered a near-mythical milestone for Bitcoin enthusiasts. However, the milestone has failed to generate a corresponding spike in public curiosity.
This phenomenon points to several underlying issues. First, there appears to be minimal retail participation in the current rally. The absence of euphoria, combined with low search volume and weak spot trading activity, suggests that institutional flows—rather than grassroots excitement—are driving the price.
Both analysts warn that if public engagement remains low, it could suppress the market’s upside potential. Significant volatility may be required to draw attention back and reignite broader investor interest.
With Bitcoin sitting in price discovery territory but lacking the crowd enthusiasm typically seen at major highs, market observers are now questioning whether this rally can sustain itself—or whether a shake-up is necessary to bring retail back into the fold.
Kosta Gushterov
Reporter at Coindoo
Kosta has been a part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work and a “detective-like” mindset. He not only covers a wide range of trending topics, he also creates reviews, PR articles and educational content. His work has also been referenced by other news outlets.
Source: https://coindoo.com/bitcoin-google-searches-remain-historically-low-despite-trading-above-100k/