In a landmark year for digital assets, binance market share became a central metric for understanding activity across Bitcoin, Ethereum, and emerging Web3 platforms.
Binance strengthens its grip on global BTC and ETH trading
In 2025, Binance delivered one of its strongest performances to date. On most trading days that year, the exchange controlled almost 50% of international trade in Bitcoin and Ethereum, underscoring its dominant position among centralized exchanges. Moreover, this persistent share highlighted how deeply the platform is embedded in day-to-day crypto liquidity.
The platform’s dominance in spot and derivatives for BTC and ETH meant that for a significant portion of global traders, price discovery effectively flowed through Binance order books. However, concentration at this scale also sharpened industry discussions around competition, market infrastructure, and regulatory scrutiny.
Explosive user growth and record trading volumes in 2025
User expansion was a major highlight of 2025. Binance surpassed 300 million users worldwide, driven by broader global adoption, more efficient user tools, and easier access to crypto markets. Moreover, the company reported total trading volume of about $34 trillion for the year, cementing its role as a systemically important exchange in digital asset markets.
Retail participation accelerated sharply. Retail trading volume rose 125% year over year, reflecting heightened interest from individual investors and active traders. That said, institutional activity also showed notable growth, with professional and corporate clients contributing meaningfully to overall flows as crypto strategies became more sophisticated.
Across 2025 alone, Binance processed roughly $34 trillion in trading volume on its platform, matching earlier internal estimates for the year. On most trading days, the exchange accounted for nearly 50% of all Bitcoin and Ethereum trading worldwide, magnifying its influence over market depth, spreads, and volatility conditions.
Binance’s expanding role in Web3 and on-chain activity
Binance’s influence in 2025 extended well beyond traditional centralized trading. Over 60% of major on-chain transactions were reported to pass through Binance Wallet, illustrating how crucial its infrastructure has become for everyday crypto transfers and DeFi interaction. However, this also implied that a significant slice of on-chain traffic depended on one company’s tooling.
At the same time, the exchange pushed deeper into Web3 services. Its Web3 trading and discovery platform, Alpha 2.0, processed more than $1 trillion in volume and attracted around 17 million users during 2025. Moreover, these metrics positioned the platform as an important bridge between centralized liquidity and decentralized protocols.
That said, the growing footprint of Alpha 2.0 and Binance Wallet suggests that binance market share is no longer confined to exchange order books. Instead, the company increasingly spans custody, on-chain execution, and discovery of new tokens and Web3 applications, integrating multiple layers of the crypto value chain.
Focus on reserves, trust, and security in 2025
Trust and transparency remained key priorities throughout 2025. Binance reported that it holds approximately $162.8 billion in user assets, with reserves made visible on-chain to support verification efforts. Moreover, this emphasis on public reserve data reflected ongoing industry pressure for exchanges to demonstrate solvency and asset segregation.
The company also pointed to security improvements during the year. Internal systems introduced enhanced fraud detection, and the exchange reported a reduced phishing success rate across its ecosystem. However, even with these measures, the broader sector continues to face persistent security threats, making continuous upgrades and user education an ongoing requirement.
Overall, 2025 confirmed Binance as one of the central hubs of global crypto activity, from BTC and ETH trading to on-chain transactions and Web3 experimentation. As volumes, user numbers, and infrastructure scale further, the exchange’s influence is likely to remain a defining factor in how digital asset markets evolve.
Source: https://en.cryptonomist.ch/2026/01/05/binance-market-share-dominance-2025/