Atari Group Proposes Bitcoin Fundraising via Beat Holdings – Coincu

Beat Holdings Ltd, a Japanese-listed company, announced receiving a proposal from Atari Group, a 33.3% shareholder, to raise funds through issuing 5,400 floating exercise price warrants.

The proposal could impact Beat Holdings’ Bitcoin assets, facilitating a significant increase in holdings but raising concerns about the discount rate.

Atari’s $5.32 Billion Bitcoin Acquisition Proposal Explained

Atari Group, holding a 33.3% stake in Beat Holdings, suggested raising funds by issuing 5,400 floating exercise price warrants at a 7.5% discount from the market price. The proposal, announced recently, is aimed at increasing Bitcoin holdings, reflecting Atari’s stake-driven initiative in the crypto sector.

Immediate implications of this proposal include potential large-scale Bitcoin purchases, with an estimated capability to acquire up to 53,227 Bitcoins if market conditions allow. Beat Holdings has expressed concerns regarding the discount rate, stating it might be excessive, and is now exploring various funding options available.

Concerns that the proposed 7.5% discount on MSW (Moving Strike Warrants) is ‘too high’ and that alternative financing options are under evaluation. — Beat Holdings Limited, Official Comment

Market reactions have involved significant attention from investors and analysts, given the sizeable impact on Bitcoin’s market dynamics. While Beat Holdings has not issued new executive statements, their official announcements highlight careful evaluation of financing approaches.

Insights from Coincu research team

Did you know? The proposed purchase of 53,227 Bitcoins would rival massive past acquisitions like MicroStrategy’s, highlighting continued corporate interest in Bitcoin as a treasury asset.

As of June 16, 2025, CoinMarketCap reports Bitcoin’s price at $108,529.97 with a market cap of $2.16 trillion. The cryptocurrency holds a market dominance of 63.65%, having increased by 3.20% over the last 24 hours. The circulating supply stands at 19.88 million.

These suggest that the large-scale Bitcoin acquisition proposed by Atari could result in significant shifts in the crypto market. Historical trends indicate that such corporate actions have previously led to increased Bitcoin market stability and price volatility.