AsiaStrategy accepts Bitcoin for luxury watch sales, marking a strategic shift after rebranding from Top Win International and merging with Sora Ventures. The move expands payment options, increases Bitcoin exposure following a $10 million raise, and aims to integrate digital assets into the company’s luxury retail model.
AsiaStrategy now accepts Bitcoin for luxury watch purchases.
Rebranded from Top Win International after a merger with Sora Ventures.
$10 million fundraising and increased Bitcoin exposure reported by company leaders.
AsiaStrategy accepts Bitcoin for luxury watches — learn how payments work, what it means for regulators and buyers, and next steps for investors. Read more from COINOTAG.
What does AsiaStrategy accepting Bitcoin mean for buyers and the market?
AsiaStrategy accepting Bitcoin means the luxury retailer now offers cryptocurrency as a payment option, broadening customer choice and signaling corporate adoption of digital assets. The change follows a rebrand from Top Win International and a merger with Sora Ventures, accompanied by a $10 million fundraising round and increased Bitcoin exposure.
How did AsiaStrategy arrive at this decision?
AsiaStrategy, formerly Top Win International, merged with Sora Ventures and rebranded to align with a digital-asset strategy. CEO Wenjin Li described the move as “a strategic pivot to digital assets, aligning with the company’s commitment to innovation and forward-thinking business practices.” Board member Jason Fang supports increased digital integration.
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Customers can opt to pay in Bitcoin at checkout where supported. The company plans to use on‑platform crypto payment processors to settle transactions, converting to fiat or holding Bitcoin based on treasury policy. This approach aims to reduce friction and maintain accounting clarity.
Regulators in Hong Kong and the United States continue to refine frameworks for digital assets. AsiaStrategy’s adoption will be governed by applicable local rules, Know Your Customer (KYC) requirements, and tax reporting obligations. The company states it will comply with regional regulations and reporting standards.
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Source: https://en.coinotag.com/asiastrategy-rebrands-from-top-win-and-begins-accepting-bitcoin-for-luxury-watches-move-could-signal-broader-adoption/