Advertisements of Bitwise and Hashdex Ahead of BTC ETF Approval

Bitwise and Hashdex, the two spot BTC ETF issuers, have released their three latest ads under their marketing campaign to promote BTC ETF instruments in the last two to three days. 

Ads of Bitwise

Bitwise released its first advertisement on December 18, 2023, as a promotion of its crypto-backed ETF instrument.

In the first ad, the lead is asking two of his friends, What is interesting these days? To what he replied, it is Bitcoin, and to invest in this Bitcoin, users whom he addressed as friends should look for a company that has its own crypto-backed ETF instruments.

The ad got very popular in very little time and got users’ attention. The ad was followed by a follow-up advertisement that was released on December 21, 2023.

In the follow-up clip, Jonathan Goldsmith said, “Though you would like to know, Satoshi sends his regards.”

Here, it tries to attract the attention of users towards the ETF, which is backed by crypto specialists. Bitwise is a San Fransisco based asset manager who is one of the few applicants aiming to bring the approved spot Bitcoin ETF to the USA.

Advertisement of Hashdex

Hashdex, another issuer of Bitcoin ETF, has also released its advertisement on December 20, 2023. It featured a dumper truck, and it differentiated cryptocurrencies from other asset classes, including stocks, fixed income, and precious metals.

It signifies that crypto assets are bigger than other asset classes. Besides, the ad at least mentioned that crypto investments deserve and require a firm whose major focus is on cryptocurrencies, indicating that Hashdex is the one.

Both firms are trying to gain user attention before the announcement of the SEC and its long-awaited approval of the spot Bitcoin ETF to boost investments in its ETF products.

The official decision on spot BTC ETF approval is expected in the first half of January 2024, and it can be a big move in the crypto space. It will further boost Bitcoin prices and popularity.

The marketing campaigns of both firms show high confidence in the probable approval of the spot bitcoin ETF.

Apart from Bitwise and Hashdex, 11 other pending spot bitcoin ETF approvals are made to the SEC. Analysts are expecting that all the applications will get approval at the same time and will bring positive change to the crypto space. 

It will attract more investors and allow for other sources of investment. At the beginning of 2024, all crypto users should keep an eye on the SEC announcement for the big movement.

The positive approval of the SEC can give a good start to the year in the crypto segment and towards the end of 2024, US presidential elections can affect crypto markets.

Amanda Shinoy is one of the few women in the space invested knee-deep in crypto. An advocate for increasing the presence of women in crypto, she is known for her accurate technical analysis and price prediction of cryptocurrencies. Readers are often waiting for her opinion about the next rally. She is a finance expert with an MBA in finance. Quitting a corporate job at a leading financial institution, she now engages herself full-time into financial education for the general public.