52% of Americans have sold stocks or gold to buy BTC

The ChainPlay survey with Storible revealed that 52% of Americans have sold traditional assets, such as stocks or gold, to purchase Bitcoin (BTC). 

Bitcoin chosen by 52% of Americans over gold or stocks, the ChainPlay survey

The new ChainPlay survey together with Storible on 1,428 Americans, revealed some of the trends in the cryptocurrency sector for 2025.

A first striking fact concerns the behavior of investors. 52% of Americans interviewed stated that they sold traditional assets, such as stocks or gold, to purchase Bitcoin (BTC). 

The number of current Bitcoin holders has also proven to be significant. The survey revealed that 68% of Americans own cryptocurrencies, marking a significant milestone in the adoption of digital currencies. 

Behind such investment choices in BTC, it seems there is, for 38% of Americans, the election of US President Donald Trump.

Not by chance, it also turned out that 84% are crypto buyers for the first time, demonstrating that the policy is truly attracting a new wave of bull and bear investors in cryptocurrencies. 

In terms of confidence, then, 64% of American crypto holders would have recommended the purchase of cryptocurrencies even to their own family members. 

Bitcoin above gold and stocks: crypto increasingly considered in financial strategies

Continuing with the survey data, it emerged that 20% of Americans allocate more than 30% of their total investment funds to crypto. 

This behavior indicates that investors are increasingly considering Bitcoin and crypto as a substantial part of their financial strategies. 

Not only that, memecoin also seem to be gaining more and more importance, with 51% of investors allocating more than 30% of their crypto wallets to this asset category. Here, the risk appetite is higher, as memecoin are more volatile, also indicating a speculative behavior of investors. 

Other important data are the type of crypto investors based on their generation of belonging. 

The survey revealed that Gen Z is leading the ranking, with cryptocurrency investors starting to buy them at an average age of 22. Following them are the Millennials, who enter the crypto market at an average age of 29, and the Baby Boomers tend to start investing at the age of 50. 

Looking to 2025, then, the responses of the American investors interviewed revealed a certain optimism towards the crypto market. 

60% stated they want to double their crypto holdings by 2025, while 77% only want to purchase more. 

The statements of the famous entrepreneur Mark Cuban 

Recently, the famous American entrepreneur Mark Cuban made some statements regarding crypto.

Specifically, Cuban said that today he would prefer to own Bitcoin (BTC) rather than gold, as a safe haven asset. In practice, if something bad were to happen to the economy, for Cuban, BTC would have more value than gold. 

Cuban emphasized that by “gold” he does not mean the supply and demand of jewelry, but rather as that safe haven asset in case the economy goes into crisis or something bad happens. In this sense, Bitcoin seems to be increasingly considered as a store of value.