The Weeknd’s Bold Move With ‘The Idol’

The Weeknd recently made his foray into the world of television with his highly anticipated show The Idol, which premiered this past weekend on HBO. While initial reception seems lukewarm, with some critics even going so far as to label it “boring,” the move to create and star in the show was still a solid choice for The Weeknd. Even if it fails and goes down as a complete misfire, it was a bold business move for the Canadian superstar, and one he should never regret.

Something Different

For artists in the entertainment industry, taking risks and offering something different is crucial. The Weeknd, known for his creativity, cannot always deliver the same content even if it aligns with his established image or sound. The Idol provides an opportunity for him to break free from expectations and explore new ideas and mediums. Even if the show does not become a television sensation, it undoubtedly serves as a creative outlet for The Weeknd, pushing his boundaries and helping him evolve as an artist.

Branching Out

As one of the biggest musical stars on the planet, The Weeknd faced the challenge of charting new paths after reaching great heights in the music industry. While he continues to make music, branching out into television with The Idol signifies a desire to conquer another industry. Although the show may not elevate his status in the realm of television, it serves as a stepping stone and reflects his evolving interests and ambitions as a multifaceted artist. Perhaps the series will pick up, or maybe his next one will be an Emmy darling.

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An “Excuse” to Make New Music

The Idol allows The Weeknd to showcase his skills not only as an actor but also as a writer, producer, and, of course, a musician. With his upcoming album serving as the show’s soundtrack helmed by the powerhouse, the series presents an innovative way to deliver music to his fans. While the show itself may not be the main reason to create new music, it provides an opportunity to engage with his audience in an unconventional manner. A soundtrack—his first—is a lot more exciting to some than just another album.

Financial Benefits

Financially, The Idol is only a good thing for The Weeknd. As the producer, writer, and star of the show, he undoubtedly commands a substantial paycheck. Additionally, the release of new songs and the accompanying soundtrack album connected to the show is expected to generate significant revenue. Even if the series does not meet critical acclaim, the combination of his involvement in the production and the music releases could result in a considerable payday with revenue coming in from many places.

Expanding the Trophy Shelf

The Weeknd has already achieved accolades such as Grammys and an Oscar nomination, but if he aims to add to his collection of prestigious awards, venturing into the world of television is a logical next step. The Idol makes him eligible for various Emmy categories, potentially opening doors to recognition in the television industry. Furthermore, the music created for the show could also serve as Grammy-worthy material if he chooses to submit it for consideration, offering The Weeknd the opportunity to further diversify his accolades and strive toward achieving the coveted EGOT status.

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Source: https://www.forbes.com/sites/hughmcintyre/2023/06/07/from-music-to-television-the-weeknds-bold-move-with-the-idol/