Roblox collects $774 million selling in-game digital currency as users hits “all-time high”

Roblox’s growth engine kept on chugging along during the first quarter of the year with increases in daily users and sales of its in-game digital currency, “Robux.”

The metaverse-y game platform, a social gathering place for many players, reported $774 million in “bookings,” a 23% increase when compared to the previous year, according to the company’s earning statement.  Roblox classifies “bookings” as the revenue generated when users purchase “Robux,” an in-app currency with which users can customize their avatars.Daily active users rose to 66.1 million, a 22% increase when compared to the same period in 2022, the company also said. Roblox CEO David Baszucki said the number of users was an “all-time high” and that the goal was to hit 1 billion daily active users. 

“The momentum in our business demonstrates the success of our creator community as they bring their visions to life on Roblox, attracting an ever-growing global user base that spans all ages,” said Baszucki.

Revenue also increased to $655.3 million, a 22% year-over-year, Roblox said.

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