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Upexi (Nasdaq Upxi) is a multi-brand company that owns established brands in the health, wellness, pet, beauty, and other growth markets. The company buys and operates businesses with high growth potential and drives organic growth of its current brands. Upexi focuses on direct-to-consumer sales and even has a division that resells products that have been discontinued by the manufacturer.
We spoke to Upexi CEO Allan Marshall (56) who heads up the Clearwater, FL. based organization. He was excited about the potential acquisition of a Texas nutrition company that will add at least $15 million to his company’s revenues in the wellness sector. He expects to complete the acquisition in May.
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The company has aggregated a portfolio of brands that have growth potential and are unique. Their brands include:
Cure: This is a full line of high quality medicinal mushroom extracts products that are designed by effect for consumers. Consumers are offered in tinctures and gummies.
Cygnet online: This is one of the leading sellers of OTC products; through it, Upexi is able to buy products at a discount and resell them through Amazon
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VitaMedica: A line of nutraceuticals developed by doctors to promote skin health and enhance overall wellness. The premium-priced products are guided by science, and recommended by thousands of physicians to support patient health and wellness.
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Lucky Tail: This is an innovative pet care brand that is focused on delivering the best experience for furry friends. From grooming products to nutritional products, Lucky Tail keeps pets heathy and happy.
Tytan Tiles: Upexi manufactures award winning 100% non-toxic magnetic tiles from recycled materials that allow children to discover the joy of geometry and physics. With countless different shapes and sizes, children are encouraged to design thousands of figures while learning about common STEM topics.
NETi: New England Technology is the most competitively priced distributor of name brand consumer electronics and apparel. Neti offers several innovative distribution models to accommodate diverse retailer requirements and has teams to service any sized customer. Neti serves e-commerce, business-to-business, and business-to-consumer markets with a focus on price driven successes.
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NETi has offices in Massachusetts, New Hampshire, New York, New Jersey, and Florida. They buy quality products and resell them at competitive pricing quickly, often creating a program tailored for their partners. They also maintain excellent communications with their partners. Whether it is a Lenovo computer closeout or Amazon’s customers returned apparel, NETi finds a customer to resell the merchandise. This is a liquidator who has resold overstocked merchandise for companies like Apple
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The company defines its growth through successful execution of seven key efficiencies. They are:
1. Have a strong core team.
2. Benefit from human and capital resources.
3. Lower COGS with its our supply partners.
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4. Increase margins through finding synergies in supply chain.
5. Position to launch new products.
6. Reduce corporate overhead with scale.
7. Have synergistic operations that tie into, and leverage, current processes.
POSTSCRIPT: Upexi was founded in 2018 and continues to steadily grow through acquisitions. In 2022, it had revenues of $44.5 million and a net loss of -$2.6 million. For 2023, the company projects revenues of $100 million and profitable adjusted EBITDA of $1 million. Improved earnings are the result of a recent operating consolidation in Tampa, FL. The company is trading on the over-the-counter market and its closing price on Friday, April 21, 2023 was $4.28.
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Source: https://www.forbes.com/sites/walterloeb/2023/04/24/upexi-offers-branded-solutions-for-health-wellness-pet-care-educational-toys-and-more/