Jimin’s ‘Like Crazy’ Outsold The No. 2 Bestselling Song In America 25 Times Over

Jimin’s “Like Crazy” is the biggest song in America this week. The BTS musician debuts the tune at No. 1 on a number of Billboard charts, with most of the attention focused on the fact that it starts atop the Hot 100. That makes sense, as it’s a historic moment, but the tune’s most impressive performance may actually be on the Digital Song Sales ranking.

Jimin’s single sold just
just
over 241,000 copies in its debut frame, which is a large enough number to put him and his smash in a distant first place on the Digital Song Sales chart this week with “Like Crazy,” easily conquering the list. According to data shared by Luminate, the second-bestselling song in the U.S. this week—the title that ranks at No. 2 on the current edition of the Digital Song Sales list—is Miley Cyrus’ “Flowers.” That single sold another 9,600 copies. That means that “Like Crazy” outsold its closest competitor more than 25 times over.

Helping “Like Crazy” secure its sizable debut sales sum was a marketing strategy that many have tried in the past few years. The single was available in several different versions, which Billboard lumps together into one charting entity. So many superfans of Jimin and BTS likely bought not only “Like Crazy” but also remixes and more. Plenty of followers purchased every version available, which helped the South Korean star considerably.

The Digital Song Sales chart ranks the tracks that actually sell the most copies every tracking frame. This makes it different from other Billboard rankings, like the Hot 100, which take into account streams and radio play. Usually, the tune that performs best on the purchase-focused tally also succeeds on the Hot 100, as sales are weighed heavily by the chart company when compiling the ranking.

Any song that sells anywhere near a quarter of a million copies in one week is all but bound to make it to the top 10 on the Hot 100. Usually, it’s enough to all but guarantee the musician behind the cut a No. 1. Powerhouses like Taylor Swift and BTS have reached those heights recently thanks to fans purchasing tunes in huge numbers. As it’s a tried-and-true method to make it to the top—one that’s still working.

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