GLENDALE, ARIZONA – FEBRUARY 12: Rihanna performs during Apple Music Super Bowl LVII Halftime Show … [+]
Anytime a musician appears at some high-profile event or sings and dances for a massive audience, their music is bound to perform well on streaming platforms and sales outlets shortly afterward. This is especially true for those who headline the Super Bowl halftime show, which is often considered the largest stage in the world for artists.
Following her visually stunning performance on Sunday night, consumption of Rihanna’s music has skyrocketed on all platforms, and the data proves just how popular the program, and the singer herself, remain to this day.
According to information shared by Luminate (formerly known as Nielsen), Rihanna’s total on-demand streams jumped 211% from Saturday (the day before the Super Bowl) through Monday (the day after the game). Her digital album sales climbed by 301%, while digital song sales exploded by 390%.
Luminate broke those figures down by a number of the most popular tracks that were featured in the halftime show, detailing which singles fans rushed to buy and stream. Full details are shared below.
Immediately following her halftime performance, Rihanna’s overall streams on Spotify in the U.S. soared by over 640%, when compared to streaming data collected the week prior to the game, according to Variety. Unsurprisingly, several songs from the Grammy winner’s career-defining set experienced truly gargantuan spikes in streams.
Opening number “Bitch Better Have My Money” performed the best of the brunch, as streams of that hit increased by more than 2,600% after it started off the show. Other songs that experienced a surge in streams of at least 1,000% or more include “Diamonds,” with a 1,400% gain, “Rude Boy” with more than 1,170% jump, and “We Found Love” which improved by over 1,160%.
On the actual day of the game, Rihanna was also a standout on Apple Music, with listeners all around the world on the streamer growing by 331%.
With her catalog experiencing such sizable gains in streams and sales, there’s a very good chance that Rihanna may make a rather loud comeback on the Billboard charts next week, with many of her most famous tracks returning in some form or another.
Here’s a look at how Rihanna’s discography and some of the songs she performed during the Super Bowl halftime show fared in consumption (according to Luminate).
Rihanna (Overall)
Digital Album Sales: +301%
Digital Song Sales: +390%
On-Demand Audio Streams: +211%
“Only Girl (In the World)”
Digital Song Sales: +642%
On-Demand Audio Streams: +283%
“Umbrella”
Digital Song Sales: +499%
On-Demand Audio Streams: +236%
“Diamonds”
Digital Song Sales: +1,023%
On-Demand Audio Streams: +358%
“Pour it Up”
Digital Song Sales: +1,387%
On-Demand Audio Streams: +470%
“Rude Boy”
Digital Song Sales: +748%
On-Demand Audio Streams: +357%
“We Found Love” with Calvin Harris
Digital Song Sales: +852%
On-Demand Audio Streams: +297%
“Where Have You Been”
Digital Song Sales: +1,272%
On-Demand Audio Streams: +459%
Source: https://www.forbes.com/sites/hughmcintyre/2023/02/15/rihannas-post-super-bowl-gains-are-massive/