Smart TVs Provide A New Platform For Targeted Advertising

Significant technology improvements in consumer electronics, notably televisions, have brought about devices that are far more capable than those in the past. These devices, known as “smart TVs” or connected televisions, or CTV are gaining popularity among viewers because they provide a wide variety of video content beyond traditional television. However, these televisions can do much more than just provide viewing opportunities, they can also offer a platform for advertisers to target specific audiences.

According to Tomer Treves, Co-Founder of Adnimation, the CTV market has been limited due to a lack of demand from advertisers.

Treves said that while smart TVs have the capability to receive targeted material, the market has been limited due to absence or major players. “Most CTV applications were connected through some abilities of programmatic advertising, but in the absence of the big players, the market is very limited,” Treves says. “There’s not enough demand from advertisers to justify the prices that the publishers are asking for.”

Because of this, Adnimation has developed a CTV platform that enables publishers to monetize their content and create a more personalized experience for viewers. The platform uses its technology to display relevant ads to the right audience, making the advertising experience more efficient and effective for both publishers and advertisers. “We believe that CTV is the future of television,” Treves says. “And with our platform, we’re helping publishers take advantage of that future today.”

Collecting Demographics

One of the key features of Adnimation’s CTV platform is its ability to collect demographic information on viewers through the use of a software development kit. The SDK collects data from CTV viewers and with the Google Ad marketplace, where the information is used to improve targeting.

Adnimation collects the viewer’s IP address, app being used, and the content environment, which allows for a better understanding of the viewer’s demographic and interests. This data is used by advertisers looking to target specific audiences.

In addition to collecting viewer data, and it also helps publishers monetize their content. By utilizing Google’s programmatic advertising, the platform allows publishers to create a more personalized experience for their viewers, while also increasing their revenue through targeted ads. This is a significant shift from traditional television, where most viewers watch the same show and see the same commercials, regardless of their individual interests.

“We are excited about the future of CTV and the impact it will have on the advertising industry,” says Treves. “With our platform, we are helping to bring the benefits of programmatic advertising to the CTV space and create a more personalized experience for viewers. We believe that this is the future of television and we are proud to be at the forefront of this revolution.”