3 Simple Ways to Boost Conversion Rates on Your Ecommerce Website

Everyone can improve their conversion rates, and if you’ve been struggling to turn visitors into buyers lately, you should know that there is always hope. Unless something catastrophic is happening with your sector, there is no reason to believe that you can’t improve your website or your marketing approach. And these improvements don’t have to be major either. Let’s take a look at a few simple ways that you could boost conversion rates on your eCommerce site.

Accept Cryptocurrency

A lot of people would love to be able to spend their cryptocurrency in stores, but so few offer the option right now. Accepting crypto could allow you to reach a new audience and convince crypto holders to buy from your site when they would have otherwise bounced out.

Be very careful when accepting crypto, however. Try to stick with the top cryptocurrencies like Bitcoin and Ether, and always keep an eye on the Ethereum price index at OKX so you can always tell how much you’re getting in fiat dollars. Besides that, you might want to look at solutions that will allow you to transfer crypto into fiat instantly or consider swapping your coins for stablecoins to keep your assets liquid without the volatility.

Add a Chatbot

Adding a chatbot on your website could also allow you to increase conversions. Countless studies have shown that adding a chatbot to a website can improve conversions and total sales, and it’s easy to understand when we look at everything that they can do.

Having a chatbot on your site will allow people to get answers to questions they may have in real-time. You can also allow a live customer service rep to intervene and answer the questions instead of the chatbot. This will instill a sense of trust in people who come to your website. This could also convince people to buy from your site right on the spot if you direct them correctly.

Improve Your Checkout

Obstacles during the checkout process are one of the biggest reasons why carts get abandoned, and if you notice that a lot of people are abandoning their orders on your website, you will need to make some changes. If you’re forcing people to sign up for an account, for instance, give them a guest option too. You can always get them to sign up later or find another way to get their contact information.

You should streamline the checkout process and keep everything on your website as much as possible. Things can happen when people have to leave your website to make payments, and this could be enough for some people to not trust your site and leave.

You should also follow up with people who do not complete purchases. You could set up an automated response that will offer them a discount on the product they didn’t pick, for instance. This is something you can do with an autoresponder and CMS.

As you can see, there are tons of different ways that you can increase your conversion rates without too much effort. Consider all of these options, and continue testing different techniques and ideas so you can always improve.

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