The Sandbox announced its partnership with Wunderman Thompson. This strategic partnership would offer Wunderman clients the required resources and absolute solutions for developing unique brand interactions in The Sandbox metaverse.
The Sandbox’s cooperation would help Wunderman Thompson to reinforce its ability to establish a Web3 culture for its fans and clients. This innovative transformation would put Wunderman at the top of a new era of the virtual world.
Following the partnership, a training program would be included to enhance the skills of Wunderman Thompson’s techno experts and creators in creating custom brand experiences in The Sandbox platform. They will also learn to use VoxEdit and GameMaker instruments to build digital assets in The Sandbox.
The program consists of three different tracks for creative practitioners, executives, and media strategists and experts. The association would empower the client brands and communities via captivating interactive experiences, further increasing engagement among their fans who would experience gamified mechanics that are not available on conventional social media platforms.
With reference to the collaboration, the chief transformation and strategy officer at Wunderman, Justin Peyton, said that they were delighted to include another dimension to their Web3 offering by providing limitless opportunities to users while they put their first step in the metaverse. He also lauded The Sandbox as a leading open metaverse celebrating brands and IPs with its Web3 community.
The concept of the metaverse as a continuous mutual digital space where heroes and worlds connect to create ecstasy is fully embraced by The Sandbox. The gaming platform The Sandbox has a strong track record of engaging users worldwide with 360,000 and above players who spend 80 min/day on average during 10-week Alpha Season 3, which ended in November.
Source: https://www.cryptonewsz.com/the-sandbox-collaborates-with-wunderman-thompson/