IndyCar Team Sees Enormous Exposure After Announcing Its Indy 500 Plans For 2023

The Indianapolis 500 continues to be a lucrative brand name in the sports and media world, as evidenced by Cusick Motorsports of Thermal, California.

According to information supplied by the team, when it announced on November 17 driver Stefan Wilson would compete in the 107^thIndianapolis 500 for Cusick Motorsports through an arrangement with Dreyer & Reinbold Racing, it created media impressions worldwide.

From California to the United Kingdom to Japan, news of the announcement spread worldwide as the team saw over 275 article mentions, plus 163,000 impressions and 9,400 engagements across Cusick Motorsports and Stefan Wilson’s social media channels.

That caught the attention of two companies that agreed to sponsor the entry in the 2023 Indianapolis 500.

Cusick Motorsports announced on Thursday CarBlip and Agromin as partners for the No. 24 Chevrolet entry.

CarBlip is considered the “Auto Concierge” and claims to be revolutionizing the automotive industry by helping customers purchase or lease new cars on their terms. CarBlip provides pricing options and applies all available rebates and incentives to ensure customers get a great price and save valuable time.

“CarBlip is leading the way in the new car market with our innovative approach to the car buying process,” said Brian Johnson, CEO of CarBlip. “We provide every customer with a dedicated concierge that goes to work to find the perfect car. The company has built a competent concierge team to accomplish this. Our goal for 2023 is to add over one thousand concierges to the team to support our growing customer base. To be successful, you need to be passionate, build a great team and execute. Don Cusick and his partners represent these ideas, and we couldn’t be more excited to join forces again for the 2023 Indianapolis 500.”

Another company that will join forces with Cusick Motorsports is Agromin, a California-based agriculture company that manufactures earth-friendly soil products and is one of the state’s largest organics recyclers serving over 200 communities.

Through a safe, natural, and sustainable process, Agromin uses what it considers a safe, natural, and sustainable process to take more than 1 million tons of organic material and turns it into eco-friendly soil products. With the eco-friendly recycling process, healthier plants and gardens are grown as well as capitalizing on an opportunity to close the recycling loop—reducing greenhouse gas emissions and allowing for more room in landfills.

Agromin is also a recipient of the U.S. Composting Council Composter of the Year accolades.

“The response to our initial announcement with Dreyer & Reinbold Racing was nothing short of phenomenal,” commented Don Cusick, Founder & CEO of Cusick Motorsports. “It’s not just the racing world taking notice, the sports industry as a whole are seeing the partners, we have associated ourselves with. It’s great to have CarBlip back with us again, they’ve been a great partner and we’re so excited to keep growing with them.

“Agromin is a natural fit within our group of partners as well, with their forward-thinking approach they’re leading the way in earth-friendly soil products, which are more relevant now than ever before. There will be plenty more exciting news to come out of our camp before we hit the track in April (Indy 500 Open Test), we’re just so excited about the momentum and incredible people trusting in us.”

Both CarBlip and Agromin join the No. 24 Chevrolet Cusick Motorsports entry with Dreyer & Reinbold Racing alongside existing partners including co-primary partner CareKeepers; LOHLA Sport; Sierra Pacific Windows and Sierra Pacific Industries; 181 Fremont Residences, a Jay Paul Company; Romak Iron Works; Mosaic Animal Care Group; The Thermal Club and Mr. and Mrs. James Lowes.

Founded in 2021 by entrepreneur Don Cusick, Cusick Motorsports was created to drive meaningful business relationships through motorsports. As a marketing and business-to-business incubator, Cusick Motorsports creates bespoke programs for its partners across a variety of racing series.

For companies new to the world of racing, Cusick Motorsports identifies the best opportunities, negotiates deals that make business sense, and oversees each partnership to ensure the defined return-on-investment targets are being met.

Cusick Motorsports provides support in building the most effective marketing strategy possible for each partner, helping create digital marketing campaigns, positioning its brand ambassadors, and creating experiential marketing efforts.

Cusick Motorsports will utilize its vast network to create business-to-business opportunities and once-in-a-lifetime experiences for its partners. At all race events, partners will enjoy an unparalleled perspective on the sport, with VIP hospitality and direct access to the race team and drivers.

The Thermal Club is a country club that is the epitome of car enthusiasts around the world. The Thermal Club is an exclusive country club whose community revolves around its three racing tracks. The houses are trackside villas with multi-car garages, a tower that stands at the center of the track gives the best view of the racing action, two five-star restaurants provide food as exciting as the flavor of the competition on the tarmac, and almost everywhere—no matter where you are—the spirit of racing surrounds you.

The words “country club” used to only be synonymous with golf courses, golf carts, and sand traps, but it is beginning to describe the sound of a racing car’s exhaust and squealing tires.

The Thermal Club caters to racing aficionados whose idea of a great weekend is experiencing racing around complex tracks. The club offers exclusive amenities, a members’ only track experience, and luxuries that normal track days do not offer.