Primer and Coinbase Team Up on Crypto Payment Method

Following the collaboration, Primer merchants can now include crypto payments to their checkouts quickly and easily.

The world’s first payment orchestration and commerce automation infrastructure Primer and crypto company Coinbase (NASDAQ: COIN) have teamed up to make crypto a standard payment method. The joint venture announced a strategic integration on the 18th of October, allowing global merchants to include crypto as a payment method at checkout.

Primer and Coinbase on Crypto Payment

Following the collaboration, Primer merchants can now include crypto payments to their checkouts quickly and with ease. Coinbase Commerce can now be added to Primer’s Universal Checkout with clicks. Primer adding crypto payment is another testament to companies satisfying consumers’ demands. A study in 2021 showed that 4 in 10 people plan to embrace cryptocurrency as an alternative payment method this year. This set of people are in Latin America, North America, Africa, the Middle East, and the Caribbean. At the same time, research revealed that more Millennials are willing to explore crypto use and payment.

The Group Product Manager at Coinbase Commerce, Roy Zhang, talked about the new crypto payment. He said consumers are continually showing interest in crypto payment amid widespread adoption. Zhang continued:

“Merchants are faced with the challenge of building seamless checkout experiences that offer consumers the flexibility they want. With Coinbase Commerce and Primer working together, any merchant can make secure cryptocurrency payments as readily available to their customers as traditional payment methods like credit cards.”

Additionally, Primer also said it has been experiencing a growing appetite for crypto as a payment method from its customers. The company has merchants in multiple industries across Europe, the UK, the US, and Asia-Pacific. Now, merchants who integrate Primer once can add Coinbase Commerce to their checkout page. After, they will be able to provide cryptocurrency payments to demanding consumers.

Benefits of the Latest Integration

More interestingly, some of the benefits of the new service include lower fees and more. Both Coinbase and Primer are gaining from the alliance. The crypto company’s merchants will no longer have to deal with the challenges of holding and managing crypto. On the other hand, Primer customers can now bid farewell to the complexity of adding crypto to their checkouts. Just a click and they are good to go.

Primer co-founder Gabriel Le Roux stated:

“Cryptocurrencies are a fast-evolving reality of the payment landscape, and we’re excited to integrate Coinbase Commerce into Primer’s Universal Checkout to create the first solution that helps merchants easily and quickly accept cryptocurrencies. We share an ambition to make crypto a commonly accepted payment method, and we want to help merchants implement it with the same ease and speed they’d experience with any other payment method. With Primer’s unique, no-code integration, merchants anywhere in the world can now add crypto to their checkout in just a few clicks.”