Top French Fashion House Launches First Ever NFT Membership On XRP Ledger

Luxury Fashion House Balmain Launches Web 3 Hub And NFT Membership With MINTNFT Powered By The XRPL.

Balmain moves to create a central platform for all NFT projects.

As confirmed by Ripple in a tweet earlier today, luxury fashion house Balmain has launched a Web 3 hub with an NFT membership program. The hub, created in partnership with MINTNFT, an NFT studio and marketplace hosted on the XRP Ledger, would give members access to exclusive events, designs, and experiences. 

“Congrats to French fashion house Balmain for launching an industry-first NFT membership with MINTNFT, powered on the XRPLedger,” tweeted Ripple.

Congrats to French fashion house @Balmain for launching an industry-first NFT membership with @MINTNFT, powered on the #XRPLedger 🙌 https://t.co/Esyi40mchM

— Ripple (@Ripple) September 28, 2022

The hub, “The Balmain Thread,” launched yesterday and allows impending members to register for the waitlist. It bears mentioning that the luxury fashion house founded over 70 years ago is an NFT early adopter, first launching a collection in August of 2021 and several others in the following months. Notably, its most recent NFT project, dubbed Balmain X Barbie, released in January this year, held an auction with the help of MINTNFT.

With The Balmain Thread, the French fashion house hopes to connect all its projects with a central theme.

“My goal has always been to ensure that this house’s designs are timeless and tied together by a unifying thread,” said Balmain creative director Olivier Rousteing as reported by Vogue Business.

Admittedly, the fashion industry, in recent months, has been leading crypto adoption in various ways. For example, famous fashion brands like Gucci and Balenciaga have started accepting crypto for payments at select stores while also working to create unique metaverse experiences for customers. For these brands, NFTs and NFT communities generate a way to get direct access to their customers.

The Balmain Web 3 hub launch on the XRP Ledger highlights the versatility of the enterprise blockchain. It bears mentioning that the network’s push to create native NFT support hit a snag earlier this month as a bug that could max out a minter’s reserve came to light. However, the network is back on track as a fix has been released, with node operators encouraged to upgrade so voting can commence.

The reference server v1.9.4 has been released. All node operators are encouraged (urged even) to update at the earliest. We will begin updating our infrastructure this week and should have it completed by the weekend. Voting to enable NFTs is a multi stage process this time 1/3

— Alloy Networks (@alloynetworks) September 22, 2022

According to Wikipedia, “Pierre Balmain S.A., trading as Balmain, is a French luxury fashion house that Pierre Balmain founded in 1945. It operates 16 mono-brand stores, including New York City, London, Los Angeles, Las Vegas, Miami, and Milan’s Via Montenapoleone.”

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