The best App to explore the crypto depths

Arctic is a crypto wallet created by industry professionals who design and build products 

and are familiar with the target audience needs. We assembled a strong team and 

provided them with the opportunity to execute the boldest ideas.

1. What inspired us to build Arctic Wallet?

Arctic is not just an average crypto wallet, it is a simple and convenient ecosystem. Modularity and an all-in-one approach are the keys to letting users opt out of multiple separate services in favor of a single clear interface for daily tasks ranging from grocery shopping and managing subscriptions to investing and browsing the Web3.

2. Scope of Work & Timeline

3. Hypotheses & Market Research

Each of these 450 dots represents a headline about the “death” of Bitcoin                                            

Over 8 years of work in the industry through its ups and downs taught us to keep emotions in check and resist both FUD and FOMO. We approached the product with a cool head and a deep understanding of its intricacies.

4. Benchmarking Competitors

We segmented the competitors by carrying out a field study and compiling and analyzing over 80 brand and product attributes. After filtering the collected data, we got a better understanding of the competitor’s strengths and weaknesses and came up with 26 unique features which lay the foundation for the future ecosystem of the product.

5. Brand Attributes

Brand attributes reflect the team’s values, broadcast both to the media and to the team. 

They establish the brand identity on the market and dictate relationships with the overall culture, merchants, and customers, as well as values and the company’s voice.

6. User Flow

To describe the essential app functions, we created a flow chart of the basic user actions. One of them is given below. For the purposes of this UX case, we omit the extended descriptions for each action.

6.1 Wireframes and Initial Insights

6.2 Collecting Prototype Feedback:

 👨‍💻 After the initial drafts, we broke down the UI on more than 72 hours of sync calls.

 ✍  We designed a research and feedback collection plan with the project’s goals,

          priorities, and KPIs.

📉 Based on the plan, we created a proximity diagram to compile and break down 

         patterns into clusters.

💻 Finally, we made a presentation about the results of the usability research to  

         demonstrate the gist of findings, ideas, and recommendations for partners. 

7. High-Fidelity UI design

After finalizing the flow and prototypes, we moved on to brand identity and designing the initial interface versions. Picking the color palette and typeface was a crucial moment. To maintain consistency in design, we compiled a style guide. For colors, to get precise coloring and shadows, we use the HSL model. And for the layout, to ensure its consistent scaling across all platforms, custom typography has been made.

8. User Research

8.1 Focus group composition

There are four general categories in our focus group.

The size of the sample group was calculated from a planned median yearly MAU of 10 thousand users with a confidence level of 90% and a ±10% discrepancy.

8.2 Qualitative Analysis

After finalizing a reference group, we drafted a questionnaire for qualitative analysis of the product and referred it to the testers prior to the beta. This will help fine-tune decision-making, avoid subpar user experience, and make adjustments to the products prior to the release to make it more in line with the expectations of users. Below is the questionnaire we use for the qualitative analysis and defining patterns of user groups:

8.3 CUSTdev and Beta Testing

We devised the reward system to encourage the focus group to finish the beta test. The focus group participants were to check all the crypto wallet functions and perform specific actions. Afterward, they were invited to evaluate all the product elements according to CUSTdev specifically designed for the purpose. Wallet testing stages:

• Check Wallet, Portfolio, Exchanges, Buy/Sell , History, and Setting sections inside the app.
• Perform a test exchange using the available TRX amount.
• Create a transaction using the ‘send’ option and transfer successfully swapped funds.
• Contact support via live chat.
• Sell or buy tokens with the corresponding function powered by our partner platform Mercuryo. 

We ensured extra-rewards were granted to participants who managed to screen-record the whole process.

8.4 Data Analysis

Participants were given two week to finish all the steps. After that, we gathered and sorted out the retrieved data. As a result, Buy/Sell option appeared to be the most compelling to users. Focus group participants rated a large number of functions, a user-friendly interface, and the number of assets the highest. The average rate equalling 4 shows great teamwork in decision-making, UI and UX design, and project flow management.  

We analyzed the major problems users reported and identified the following groups of issues.

9. Final Metrics

10. 10.User Persona

11. 11.Empathy Mapping

12. 12.CJM

13. 13.Prioritizing Ideas

After investigating user behavior patterns and finishing beta testing, we set the goals and priority levels and organized them into a roadmap.

14. 14.Conclusion

An integrated approach has allowed us to avoid serious problems with product development. Full-fledged research conducted right after the release attracted the first 1,500 people in a month and several dozen partners, including Mercuryo, TRON and SOL. In the next six months, we plan to increase MAU to 10,000 people and add more killer features already in development. We are confident that the Arctic will help our users survive more than one crypto-winter and the midnight sun will eventually come.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.