“We’ll be right back after these messages.” The age-old commercial lead-in takes on new meaning at a time when a bounceback for
Netflix
and
Walt Disney
shares rests on the coming launch of ad-supported tiers for the two streaming leaders.
For Netflix (ticker: NFLX), the goal is to reverse subscriber losses with cheaper plans. For Disney+, it’s to offset a recent acceleration in cable cord-cutting. Barron’s laid out those concerns in a March cover story.
Source: https://www.barrons.com/articles/netflix-disney-ads-stocks-streaming-wars-51663368286?siteid=yhoof2&yptr=yahoo