Khaby Lame, of TikTok fame, is Now Binance Brand Ambassador

Khaby Lame is the most followed human on TikTok. He has partnered with Binance to evangelize crypto life.

Binance has an interesting new collab: Khaby Lame, an Italian creator who has a totally wild following on TikTok, is now their global brand ambassador.

Binance is the blockchain ecosystem engine room of the world’s largest cryptocurrency exchange. Lame will hopefully increase Web3 awareness and adoption to his 144.7 million followers.  

Lame recently became a viral sensation for making fun of overly complicated “life hack” videos. He did all of this without saying a single word. This is all padded out by Lame doing his signature “Khaby move.”

Khaby Lame and Binance

Binance plan for Lame to help dispel some of the misperceptions around Web3. The deal is ongoing, in a multi-year partnership. Lame will also collaborate on exclusive NFT collections with Binance.

Says Lame, “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them. I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!”

James Rothwell is the Binance Global Vice President of Marketing. “Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor and think it will bring relevance and relatability as we scale Web3 adoption. With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”

Lame is not only the most-followed creator on TikTok. He also has 78 million followers on Instagram.

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