Paige Bueckers Unveils New Custom Gatorade Bottle

Last November, Paige Bueckers became the first college athlete to sign with Gatorade. The deal was a multi-year partnership advertised as a way to “drive impact on the women’s game.” Now, we finally know what the brand’s first work with Bueckers looks like.

Gatorade tapped into the creativity of Bueckers, along with Trevor Lawrence, Fernando Tatis Jr. and Sydney McLaughlin to design the Fuel Tomorrow Gx Collection. Each athlete worked with Gatorade’s design team to co-design the bottles, allowing each athlete to express themselves.

The four athletes who worked on the collection join Serena Williams as the only athletes to ever have co-designed bottles with Gatorade.

Gatorade says the tone of this collection is youthful joy, focused on the moment each athlete fell in love with sport and what the game means to them today. The colorful designs are meant to inspire the next generation to play and keep chasing their goals.

Paige’s design is meant to bring her personality to life. The blue and pink overlapping ribbons are a subtle nod to Paige’s iconic game day braids, featured alongside a basketball hoop inspired by her iconic nickname, Paige Buckets.

“From her electrifying performances on the court to fueling change off of it, Paige exemplifies everything it means to be a Gatorade athlete, and partnering with her is a statement to the next generation of our continued commitment to women in sport,” Jeff Kearney, global head of sports marketing at Gatorade.

Bueckers also signed NIL deals in the first year with StockX, Cash App, CheggCHGG
and CrocsCROX
. She has also filed to trademark “Paige Buckets,” which has led many to believe she’ll create her own apparel line soon. Opendorse has estimated her to have the highest social media earning potential per post of any female in March Madness at $62,900.