- Fidelity rolls out a multi-level building focused on educating visitors about investments and finances.
- The Fidelity Stack is based in Decentraland and features a multi-level design comprising a lobby, rooftop sky garden, etc.
- Fidelity Investments Foray is built with the thought that the way of engaging with each other and with money is changing massively.
The prominent financial services company, Fidelity Investments, announced very recently the commencement of the Fidelity Stack, which the asset manager highlights to be the first immersive metaverse experience focusing on providing a new way to learn investing basics.
Fidelity, the world’s fourth-largest asset management firm and currently has $11.3 Trillion in assets under management.
Fidelity Investments Goes Into Metaverse
It has now forayed into the virtual world with the opening of the Fidelity Stack, an eight-story learning center via which the visitors can learn varied ways of investing, along with the roll out of a metaverse Exchange-Traded Fund (ETF).
In the Fidelity Stack, one story is solely designed to provide information about the Fidelity Metaverse ETF (FMET), which is the firm’s new ETF aimed at virtual world investments.
According to the asset manager, the Fidelity Stack, built in Decentraland, features a multi-level design comprising a lobby, rooftop sky garden, and dance floor; they can explore them on the floor or via teleport.
Decentraland is a prominent metaverse project which is based on the Ethereum network and opened to the public in January 2020. This Metaverse has been chosen by a lot of popular entities like JP Morgan to carry out their metaverse ideas.
According to the head of marketing channels and emerging platforms at the firm, Kathryn Condon, the way they engage with each other and their money is changing rapidly, whether via the rise of blockchain technology or the development of a new virtual universe. And that their foray into the Metaverse is designed with this in mind.
Only recently, Fidelity was in the limelight for the launch of its ETFs focused on Metaverse and cryptocurrencies.
Metaverse as a concept has gained widespread adoption and popularity, despite criticisms from some folks. It became a frenzy, especially after Facebook rebranded itself as Meta.
Source: https://www.thecoinrepublic.com/2022/04/23/fidelity-rolls-out-a-multi-level-building-in-the-decentraland/