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Louis Vuitton and Hyundai expand brand experiences with NFTs

04/21/2022
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Today’s NFT News focuses on two big brands from different industries, Louis Vuitton and Hyundai, who share a common theme of using Non-Fungible Tokens to expand their brand experiences. 

Louis Vuitton adds new NFTs to its gaming app

Louis Vuitton, after the launch in August of the gaming app “Louis: The Game”, is ready to launch new adventures with the mission to educate players about its 200 years of history, in exchange for NFT prizes. 

This is another investment by the luxury fashion brand, but it involves both the game and the virtual platform. It is a way to engage players to learn about its history and once they reach a certain threshold, they will be able to qualify for an NFT lottery.

The NFT lottery will run until 4 August and will give out 10 NFTs featuring the game’s character, Vivienne, in a variety of looks. They will be transferable across all platforms and will function as avatars on social networks, similar to those of Bored Ape.

By using its own virtual game, its own “metaverse”, and rewarding players with its NFTs, Louis Vuitton is acting more cautiously and with greater respect for the environment by not having to put a price tag on its digital products.

Hyundai and Meta Kongz to introduce ‘Metamobility’

The car company Hyundai has also got on board the Non-Fungible Token, launching with Meta Kongz the NFT project introducing “Metamobility”. 

Here is the first presentation tweet on Hyundai’s official NFT Twitter channel: 

“Hyundai x Meta Kongz introduces Hyundai Metamobility universe.

Check out this aweeeesome creature’s breathtaking adventure with Hyundai PONY”.

Meta Kongz reportedly became a new face of the NFT scene last December thanks to his project of 10,000 randomly created 3D illustrations of gorillas. The collection saw it make its mark in the global Top 100 of the NFT open market in no time.

Now, together with the automaker, the special Meta Kongz NFT gorillas meet the 1975 Hyundai PONY, Hyundai Motor Company’s iconic heritage, working out a limited collection of 30 unique NFTs. 

Here’s the announcement on Twitter:

“To celebrate the beginning of our universe, Hyundai will issue 30 limited edition NFTs with Meta Kongz. More details on Discord: http://discord.gg/Hyundai-NFT and OpenSea: https://opensea.io/collection/hyundai-metakongz-official. Our official NFTs will launch soon in May”.

Hyundai wants to build its own NFT community

hyundai meta kongz nft
Hyundai partners with Meta Kongz to attract their community to new experiences

The carmaker has also forged other partnerships with NFT and play-to-earn blockchain game brand Meta Toy DragonZ, and NFT and metaverse platform WITCH. 

Speaking about this, Thomas Schemera, Global Chief Marketing Officer and Head of Customer Experience at Hyundai, said:

“The Hyundai NFT universe will extend the Hyundai brand experience, especially with MZ generation, in a completely new way, further reinforcing our commitment to innovation in both the real world and in the metaverse,. We are extremely excited to introduce ‘Metamobility’ through our own NFTs and start this journey with ‘Meta Kongz’”.

According to Chang Song, President and Head of Hyundai’s Transportation-as-a-Service (TaaS) division, the concept of Metamobility is that space, time and distance will become irrelevant. Only by connecting robots to the metaverse, Song believes we will be able to move freely between the real world and virtual reality.

CIRKAY launches first album with a UK chart-compliant NFT

CIRKAY, the social marketplace used by creators and brands to deliver content and experiences to their followers and fans, today announced it has launched The Amazons Digital Box Set NFT.

The new album is the platform’s first release to include a unique type of NFT Utility programmed to grant access to content that is stored directly on the Blockchain.

It is the NFT Fiction Records ‘The Amazons’, powered by Eluvio’s eco-friendly blockchain technology.



Source: https://en.cryptonomist.ch/2022/04/21/louis-vuitton-and-hyundai-expand-brand-experiences-with-nfts/