In the world of NFTs, you can’t avoid apes, and if you happen not to like simian enterprises, then it might have been a tough week in crypto, what with Bored Ape Yacht Club (BAYC) dominating the landscape, and again indicating that expensive JPEGs, rather than reaching the end of a strange cycle, may have only just got started.
Or perhaps not, some might argue, as it depends on whether the hype has substance. However, at this point, BAYC’s collection has proven so capable of not only soaring in value, but maintaining its desirability, that it seems a little head-in-the-sand to still be writing it all off as a frivolous bubble.
How It Started
To recap, Bored Ape Yacht Club is a collection of 10,000 NFTs that launched last April. Each item in the collection depicts an ape, bored and they minted for 0.08 ETH (just $200 at the time), taking a week to sell out.
The lowest price for an ape now? A little over 100 ETH, at the time of writing, or around $300,000 at current rates.
BAYC has become the closest thing to a broadly well-known NFT phenomenon, with celebrity owners and constant public befuddlement whenever anyone decides to look into what those monkey pics are, discovers the price tag, and has to do a double-take searching for what else is included in the package.
What else is included was nothing besides membership of the club, but it turns out exclusivity sells, and membership of clubs often comes with valuable perks.
The Token Drop
Last week, ApeCoin DAO launched its own token, ApeCoin. Technically, the DAO is independent of Yuga Labs, the company behind BAYC, but there is interconnection.
On March 17th, a portion of ApeCoin was airdropped to BAYC owners, with Mutant Ape Yacht Club (MAYC) and Bored Ape Kennel Club (BAKC) holders getting a cut too (MAYC and BAKC are BAYC offshoots, and if you had held a BAYC at the right time, you could have received them both for free).
In case you are wondering how much ApeCoin was given out, it was 10,094 tokens for each BAYC owned, 2,042 tokens for each MAYC owned, and holding a companion BAKC NFT too would have secured a little extra. At the time of writing, ApeCoin is trading at around $12 a token.
So if you had minted BAYC at 0.08 ETH last spring, held on for MAYC, BAKC and the ApeCoin airdrop
Airdrop
An airdrop is defined as the distribution of a cryptocurrency token to numerous wallet addresses, in most instances free of charge.Airdrops are primarily utilized as a way of a project garnering higher levels of attention and new followers. Such efforts are important in culturing a larger user-base and a wider disbursement of coins.Airdrops can be seen as a marketing tool. They are usually used as a promotional effort to encourage liquidity in the markets for these coins, since users are more likely to trade them. There are two ways that token creators select the recipients of air-dropped tokens.Recipients can be selected in a randomized way, or rewarded for helping promote tokens. For example, publishing an event in airdrop-related bulletin boards or newsletters. This was commonly used with Ethereum accounts whose value was higher than a defined threshold. In this instance, many accounts were gifted with unsolicited airdropped tokens. Airdrops ExplainedAs a more established marketing technique, several websites now also exist to help promote cryptocurrency airdrops. Social media also is a powerful tool for airdrops, helping spread news and build up enthusiasm.Airdrops are seen as a reward for promotional efforts by users. This symbiotic relationship helps all parties. For example, cryptocurrency proponents can be rewarded with free cryptocurrency by supporting projects who release coins through an airdrop. Airdrops traditionally have basic requirements such as joining a certain Telegram channel, retweeting a tweet, or inviting new users to a project.Airdrops do not involve the contribution of capital towards any project however. Doing so is considered to be an Initial Coin Offering (ICO).
An airdrop is defined as the distribution of a cryptocurrency token to numerous wallet addresses, in most instances free of charge.Airdrops are primarily utilized as a way of a project garnering higher levels of attention and new followers. Such efforts are important in culturing a larger user-base and a wider disbursement of coins.Airdrops can be seen as a marketing tool. They are usually used as a promotional effort to encourage liquidity in the markets for these coins, since users are more likely to trade them. There are two ways that token creators select the recipients of air-dropped tokens.Recipients can be selected in a randomized way, or rewarded for helping promote tokens. For example, publishing an event in airdrop-related bulletin boards or newsletters. This was commonly used with Ethereum accounts whose value was higher than a defined threshold. In this instance, many accounts were gifted with unsolicited airdropped tokens. Airdrops ExplainedAs a more established marketing technique, several websites now also exist to help promote cryptocurrency airdrops. Social media also is a powerful tool for airdrops, helping spread news and build up enthusiasm.Airdrops are seen as a reward for promotional efforts by users. This symbiotic relationship helps all parties. For example, cryptocurrency proponents can be rewarded with free cryptocurrency by supporting projects who release coins through an airdrop. Airdrops traditionally have basic requirements such as joining a certain Telegram channel, retweeting a tweet, or inviting new users to a project.Airdrops do not involve the contribution of capital towards any project however. Doing so is considered to be an Initial Coin Offering (ICO).
Read this Term, and then sold it all, JPEGs and tokens, then well done, take a vacation. You have diamond hands and pulled off a spectacular deal.
A question now for the curious public, though, is what will ApeCoin actually do, and is it worth funding BAYC owners’ spring vacations by picking some up?
What Is Yuga’s Plan?
Critically, Yuga Labs appears intent on making BAYC into something far more mainstream than a collection of hyper-luxury JPEGs.
After the ApeCoin drop, Yuga tweeted a teaser trailer for what looks like a 3D gaming/metaverse development, with the line, “See you on the Otherside in April. Powered by @apecoin.”
And, just to make things even more far out, the video was tweeted later by the official Twitter account of 1960s psychedelic legends The Doors.
But, will Yuga’s project be, if it is something that falls within the definition of a metaverse, an open decentralized world? Or by contrast, is it a walled garden? Well built, but ultimately just a centralized game like any other?
The Leaked Pitch Deck
Furthering speculation, a Yuga Labs pitch deck was leaked and did the rounds on Twitter. BAYC’s Co-Founder, Gargamel said of the leak, “There are a lot of things in there that have already changed; and plenty more things that will change”, so care should be taken as to how much we can read into it.
The contents of the leak are not officially endorsed, should be taken as highly speculative, and may change completely or simply turn out to be inaccurate, but some parts that have generated interest include:
- Yuga is highly profitable and has the financial resources to deliver a projected net revenue for 2022 of over $455 million. On top of this, there is real talent on board.
- There was mention of creating 200,000 plots of metaverse land, with 30,000 going to BAYC/MAYC owners, and an estimated price tag of 1 ETH per plot.
- Yuga has a firm grasp of the limitations of existing metaverse projects, accurately describing current projects as “underwhelming”.
- Yuga talks about creating “the interoperable gaming metaverse”. Along with gaming, there is emphasis on ownership, users bringing in their own NFT characters, users creating their own in-game assets and decentralization.
- Yuga’s metaverse would have a working in-game economy, and ApeCoin is to be its currency, a ‘unifying coin’ that would also be utilized in a possible Yuga app store.
Capturing the Imagination
So, where does this leave us? Currently, Yuga Labs has a realistic shot at becoming a dominant force in metaverse development, and, if it cements that position, then ApeCoin will be the currency that powers a key web3 environment, which sounds like a bullish proposition.
Following on from the ApeCoin drop, Yuga Labs this week raised $450 million in a seed funding round
Funding Round
Startups look to raise capital can participate in a funding round. These refers to the various rounds of funding that occur upon proof of concept, customer base growth, and the probability of success. While they are various types of funding rounds, the most commonly seen in startups include the following funding rounds: Seed, Series A Fundraising, Series B Fundraising, and Series C Fundraising. In order for a funding round to take place, a valuation must be performed by analysts for the business in question. Common factors that analysts use for valuations include market size, risk, management, and historical transparency. Types of Funding RoundsThe seed funding round officially kicks off a startup’s equity fundraising process. Used by startups to finance the beginning stages of its business, some proceeds of seed funding may go towards product development and market research.Common investors include angel investors, friends, family, and venture capital firms.Companies that emerge out of the seed funding round that has gone on to prove its ability to build a consumer base while generating a regularly occurring revenue can participate in Series A Fundraising.Businesses that wish to opt-in to a Series A funding round must also possess a strong business strategy to illustrate how it will continue to manifest into a successful business. Series B Fundraising are available for companies that are seeking to depart the development stage that has valuations between $30 million to $60 million.Companies that go on to make it to Series C funding rounds are considerably successful where the aim is to scale a company as efficiently and quickly as possible. Typical investors include investment banks, private equity firms, and hedge funds. For many investors, monitoring how a startup goes through funding rounds is a tactical strategy for securing high-probability investments.
Startups look to raise capital can participate in a funding round. These refers to the various rounds of funding that occur upon proof of concept, customer base growth, and the probability of success. While they are various types of funding rounds, the most commonly seen in startups include the following funding rounds: Seed, Series A Fundraising, Series B Fundraising, and Series C Fundraising. In order for a funding round to take place, a valuation must be performed by analysts for the business in question. Common factors that analysts use for valuations include market size, risk, management, and historical transparency. Types of Funding RoundsThe seed funding round officially kicks off a startup’s equity fundraising process. Used by startups to finance the beginning stages of its business, some proceeds of seed funding may go towards product development and market research.Common investors include angel investors, friends, family, and venture capital firms.Companies that emerge out of the seed funding round that has gone on to prove its ability to build a consumer base while generating a regularly occurring revenue can participate in Series A Fundraising.Businesses that wish to opt-in to a Series A funding round must also possess a strong business strategy to illustrate how it will continue to manifest into a successful business. Series B Fundraising are available for companies that are seeking to depart the development stage that has valuations between $30 million to $60 million.Companies that go on to make it to Series C funding rounds are considerably successful where the aim is to scale a company as efficiently and quickly as possible. Typical investors include investment banks, private equity firms, and hedge funds. For many investors, monitoring how a startup goes through funding rounds is a tactical strategy for securing high-probability investments.
Read this Term led by Silicon Valley VC firm Andreessen Horowitz, with Yuga valued at $4 billion.
Yuga’s team seems to recognize a problem that has been commented on by a few observers but isn’t widely acknowledged: that current metaverse projects can appear empty and, in general, like they wouldn’t be very amusing to spend time in.
Yuga’s leaked pitch deck explicitly positions what they are creating as not just a vacant web3 zone waiting to be filled, but as a gaming experience, and this could be very important. For the metaverse to succeed it has to actually be enjoyable, while remaining open and decentralized, and don’t forget that BAYC brings with it an entire community.
If there is one standout aspect of the Bored Ape Yacht Club (besides the cost), it is that it always looked weirdly fun, like an outfit you would want to join in with. And, as for decentralization, that is directly mentioned in the leaked materials.
There are no guarantees, but of all the metaverse developments out there, Yuga is beginning to look like the first that could go beyond the crypto and NFT space, and capture the wider public imagination.
In the world of NFTs, you can’t avoid apes, and if you happen not to like simian enterprises, then it might have been a tough week in crypto, what with Bored Ape Yacht Club (BAYC) dominating the landscape, and again indicating that expensive JPEGs, rather than reaching the end of a strange cycle, may have only just got started.
Or perhaps not, some might argue, as it depends on whether the hype has substance. However, at this point, BAYC’s collection has proven so capable of not only soaring in value, but maintaining its desirability, that it seems a little head-in-the-sand to still be writing it all off as a frivolous bubble.
How It Started
To recap, Bored Ape Yacht Club is a collection of 10,000 NFTs that launched last April. Each item in the collection depicts an ape, bored and they minted for 0.08 ETH (just $200 at the time), taking a week to sell out.
The lowest price for an ape now? A little over 100 ETH, at the time of writing, or around $300,000 at current rates.
BAYC has become the closest thing to a broadly well-known NFT phenomenon, with celebrity owners and constant public befuddlement whenever anyone decides to look into what those monkey pics are, discovers the price tag, and has to do a double-take searching for what else is included in the package.
What else is included was nothing besides membership of the club, but it turns out exclusivity sells, and membership of clubs often comes with valuable perks.
The Token Drop
Last week, ApeCoin DAO launched its own token, ApeCoin. Technically, the DAO is independent of Yuga Labs, the company behind BAYC, but there is interconnection.
On March 17th, a portion of ApeCoin was airdropped to BAYC owners, with Mutant Ape Yacht Club (MAYC) and Bored Ape Kennel Club (BAKC) holders getting a cut too (MAYC and BAKC are BAYC offshoots, and if you had held a BAYC at the right time, you could have received them both for free).
In case you are wondering how much ApeCoin was given out, it was 10,094 tokens for each BAYC owned, 2,042 tokens for each MAYC owned, and holding a companion BAKC NFT too would have secured a little extra. At the time of writing, ApeCoin is trading at around $12 a token.
So if you had minted BAYC at 0.08 ETH last spring, held on for MAYC, BAKC and the ApeCoin airdrop
Airdrop
An airdrop is defined as the distribution of a cryptocurrency token to numerous wallet addresses, in most instances free of charge.Airdrops are primarily utilized as a way of a project garnering higher levels of attention and new followers. Such efforts are important in culturing a larger user-base and a wider disbursement of coins.Airdrops can be seen as a marketing tool. They are usually used as a promotional effort to encourage liquidity in the markets for these coins, since users are more likely to trade them. There are two ways that token creators select the recipients of air-dropped tokens.Recipients can be selected in a randomized way, or rewarded for helping promote tokens. For example, publishing an event in airdrop-related bulletin boards or newsletters. This was commonly used with Ethereum accounts whose value was higher than a defined threshold. In this instance, many accounts were gifted with unsolicited airdropped tokens. Airdrops ExplainedAs a more established marketing technique, several websites now also exist to help promote cryptocurrency airdrops. Social media also is a powerful tool for airdrops, helping spread news and build up enthusiasm.Airdrops are seen as a reward for promotional efforts by users. This symbiotic relationship helps all parties. For example, cryptocurrency proponents can be rewarded with free cryptocurrency by supporting projects who release coins through an airdrop. Airdrops traditionally have basic requirements such as joining a certain Telegram channel, retweeting a tweet, or inviting new users to a project.Airdrops do not involve the contribution of capital towards any project however. Doing so is considered to be an Initial Coin Offering (ICO).
An airdrop is defined as the distribution of a cryptocurrency token to numerous wallet addresses, in most instances free of charge.Airdrops are primarily utilized as a way of a project garnering higher levels of attention and new followers. Such efforts are important in culturing a larger user-base and a wider disbursement of coins.Airdrops can be seen as a marketing tool. They are usually used as a promotional effort to encourage liquidity in the markets for these coins, since users are more likely to trade them. There are two ways that token creators select the recipients of air-dropped tokens.Recipients can be selected in a randomized way, or rewarded for helping promote tokens. For example, publishing an event in airdrop-related bulletin boards or newsletters. This was commonly used with Ethereum accounts whose value was higher than a defined threshold. In this instance, many accounts were gifted with unsolicited airdropped tokens. Airdrops ExplainedAs a more established marketing technique, several websites now also exist to help promote cryptocurrency airdrops. Social media also is a powerful tool for airdrops, helping spread news and build up enthusiasm.Airdrops are seen as a reward for promotional efforts by users. This symbiotic relationship helps all parties. For example, cryptocurrency proponents can be rewarded with free cryptocurrency by supporting projects who release coins through an airdrop. Airdrops traditionally have basic requirements such as joining a certain Telegram channel, retweeting a tweet, or inviting new users to a project.Airdrops do not involve the contribution of capital towards any project however. Doing so is considered to be an Initial Coin Offering (ICO).
Read this Term, and then sold it all, JPEGs and tokens, then well done, take a vacation. You have diamond hands and pulled off a spectacular deal.
A question now for the curious public, though, is what will ApeCoin actually do, and is it worth funding BAYC owners’ spring vacations by picking some up?
What Is Yuga’s Plan?
Critically, Yuga Labs appears intent on making BAYC into something far more mainstream than a collection of hyper-luxury JPEGs.
After the ApeCoin drop, Yuga tweeted a teaser trailer for what looks like a 3D gaming/metaverse development, with the line, “See you on the Otherside in April. Powered by @apecoin.”
And, just to make things even more far out, the video was tweeted later by the official Twitter account of 1960s psychedelic legends The Doors.
But, will Yuga’s project be, if it is something that falls within the definition of a metaverse, an open decentralized world? Or by contrast, is it a walled garden? Well built, but ultimately just a centralized game like any other?
The Leaked Pitch Deck
Furthering speculation, a Yuga Labs pitch deck was leaked and did the rounds on Twitter. BAYC’s Co-Founder, Gargamel said of the leak, “There are a lot of things in there that have already changed; and plenty more things that will change”, so care should be taken as to how much we can read into it.
The contents of the leak are not officially endorsed, should be taken as highly speculative, and may change completely or simply turn out to be inaccurate, but some parts that have generated interest include:
- Yuga is highly profitable and has the financial resources to deliver a projected net revenue for 2022 of over $455 million. On top of this, there is real talent on board.
- There was mention of creating 200,000 plots of metaverse land, with 30,000 going to BAYC/MAYC owners, and an estimated price tag of 1 ETH per plot.
- Yuga has a firm grasp of the limitations of existing metaverse projects, accurately describing current projects as “underwhelming”.
- Yuga talks about creating “the interoperable gaming metaverse”. Along with gaming, there is emphasis on ownership, users bringing in their own NFT characters, users creating their own in-game assets and decentralization.
- Yuga’s metaverse would have a working in-game economy, and ApeCoin is to be its currency, a ‘unifying coin’ that would also be utilized in a possible Yuga app store.
Capturing the Imagination
So, where does this leave us? Currently, Yuga Labs has a realistic shot at becoming a dominant force in metaverse development, and, if it cements that position, then ApeCoin will be the currency that powers a key web3 environment, which sounds like a bullish proposition.
Following on from the ApeCoin drop, Yuga Labs this week raised $450 million in a seed funding round
Funding Round
Startups look to raise capital can participate in a funding round. These refers to the various rounds of funding that occur upon proof of concept, customer base growth, and the probability of success. While they are various types of funding rounds, the most commonly seen in startups include the following funding rounds: Seed, Series A Fundraising, Series B Fundraising, and Series C Fundraising. In order for a funding round to take place, a valuation must be performed by analysts for the business in question. Common factors that analysts use for valuations include market size, risk, management, and historical transparency. Types of Funding RoundsThe seed funding round officially kicks off a startup’s equity fundraising process. Used by startups to finance the beginning stages of its business, some proceeds of seed funding may go towards product development and market research.Common investors include angel investors, friends, family, and venture capital firms.Companies that emerge out of the seed funding round that has gone on to prove its ability to build a consumer base while generating a regularly occurring revenue can participate in Series A Fundraising.Businesses that wish to opt-in to a Series A funding round must also possess a strong business strategy to illustrate how it will continue to manifest into a successful business. Series B Fundraising are available for companies that are seeking to depart the development stage that has valuations between $30 million to $60 million.Companies that go on to make it to Series C funding rounds are considerably successful where the aim is to scale a company as efficiently and quickly as possible. Typical investors include investment banks, private equity firms, and hedge funds. For many investors, monitoring how a startup goes through funding rounds is a tactical strategy for securing high-probability investments.
Startups look to raise capital can participate in a funding round. These refers to the various rounds of funding that occur upon proof of concept, customer base growth, and the probability of success. While they are various types of funding rounds, the most commonly seen in startups include the following funding rounds: Seed, Series A Fundraising, Series B Fundraising, and Series C Fundraising. In order for a funding round to take place, a valuation must be performed by analysts for the business in question. Common factors that analysts use for valuations include market size, risk, management, and historical transparency. Types of Funding RoundsThe seed funding round officially kicks off a startup’s equity fundraising process. Used by startups to finance the beginning stages of its business, some proceeds of seed funding may go towards product development and market research.Common investors include angel investors, friends, family, and venture capital firms.Companies that emerge out of the seed funding round that has gone on to prove its ability to build a consumer base while generating a regularly occurring revenue can participate in Series A Fundraising.Businesses that wish to opt-in to a Series A funding round must also possess a strong business strategy to illustrate how it will continue to manifest into a successful business. Series B Fundraising are available for companies that are seeking to depart the development stage that has valuations between $30 million to $60 million.Companies that go on to make it to Series C funding rounds are considerably successful where the aim is to scale a company as efficiently and quickly as possible. Typical investors include investment banks, private equity firms, and hedge funds. For many investors, monitoring how a startup goes through funding rounds is a tactical strategy for securing high-probability investments.
Read this Term led by Silicon Valley VC firm Andreessen Horowitz, with Yuga valued at $4 billion.
Yuga’s team seems to recognize a problem that has been commented on by a few observers but isn’t widely acknowledged: that current metaverse projects can appear empty and, in general, like they wouldn’t be very amusing to spend time in.
Yuga’s leaked pitch deck explicitly positions what they are creating as not just a vacant web3 zone waiting to be filled, but as a gaming experience, and this could be very important. For the metaverse to succeed it has to actually be enjoyable, while remaining open and decentralized, and don’t forget that BAYC brings with it an entire community.
If there is one standout aspect of the Bored Ape Yacht Club (besides the cost), it is that it always looked weirdly fun, like an outfit you would want to join in with. And, as for decentralization, that is directly mentioned in the leaked materials.
There are no guarantees, but of all the metaverse developments out there, Yuga is beginning to look like the first that could go beyond the crypto and NFT space, and capture the wider public imagination.
Source: https://www.financemagnates.com/cryptocurrency/yuga-labs-and-apecoin-breaking-through-to-the-other-side/