Macy’s Expands Backstage In 36 Locations Nationwide

Macy’s just announced that the company will expand this Spring its off-price Backstage store within a store to 36 additional locations. The stores will range in size from 11,000 to 18,000 square feet.

The big news is that Backstage will also be located in two flagship stores at Herald Square New York and State Street in Chicago. The State Street store will open April 9^th. Customers will be able to shop from luxury to off-price under one roof.

April 9^th will be a big day, when the first 7 stores will open in Cincinnati, OH.; Buford, GA., Rochester, N.Y., Langhorne, PA., Santa Maria, CA., St. Petersburg, FL., and the State Street Store in Chicago, Il.

The second opening date is on April 23 when stores will open in Chandler, AZ., Columbus, OH., Florence, Ky., El Centro, CA., Santa Barbara, CA. Dartmouth MA., Columbus, GA., Salem, OH., Stockton, CA., Strongsville, OH., Brandon FL., Escondido, CA.

The final group of stores will be opened in May with opening dates to be announced later this Spring. They include the flagship store at Herald Square in New York, N.Y., also at Bolingbrook, Il., Boise, ID., Okemos, MI., Murray, UT., Aurora, IL., Santa Clara, CA., and Fargo, ND.

Management indicated that it is shifting its store fleet to meet the changing consumer behaviors and plans to open additional backstage locations throughout 2022. With rising inflation this will be a valuable attraction that will bring additional customer traffic to Macy stores.

Similar to other off-price stores the company will have a “post and share” their favorite finds and looks. It is almost a treasure hunt where customers can find their favorite branded merchandise.

In preparation for this year’s expansion, Macy’s Backstage will hire a range of positions to ensure an exciting customer shopping experience. The company indicated that new job opportunities will be posted as soon as they become available.

POSTSCRIPT: Expanding Backstage makes sense in this inflationary environment. Customer’s will pass through the main store to Backstage locations and find their needs. There are nearly 300 Backstage stores after this opening program. The addition of the two flagship stores is an indication that management wants to attract more sales volume in these stores.