The NFTs, or the “HT Timeless Tokens,” will feature digitized versions of original creatives based on historical events that were published in the Hindustan Times.
Iconic HT Moments Digitized
India’s leading English language newspaper, Hindustan Times (HT) made an important announcement yesterday. Marking the occasion of the Indian Republic Day, HT has launched a collection of NFTs on January 26, 2022, to commemorate iconic moments from its almost 100-year-old history. Each NFT features exclusive digital artworks that can be bought with cryptocurrency as well as Fiat currency. An NFT is a digital token that is usually linked with a digital item, such as artwork, documents, audio or video files, and so on. The ownership of the item is recorded on the blockchain and cannot be tampered with. NFTs are usually purchased using cryptocurrencies, but HT Timeless Tokens can be bought using both cryptocurrency and traditional currency from the NFT marketplace and platform, Beyond Life.
In the announcement, HT referred to the collection as –
“A rare opportunity for collectors and enthusiasts to claim a piece of India’s glorious history filtered through the lens Hindustan Times.”
Several legendary HT covers are being included in this NFT collection. One is the iconic cover story of the successful launch of the first missile. Another features the HT cover detailing India’s first World Cup win, 1983. The first NFT in the collection, however, features the HT cover page of India’s first-ever Republic Day.
BeyondLife Chosen As NFT Launchpad
The BeyondLife marketplace that supports the HT Timeless Tokens is powered by GuardianLink.io. Its COO & Co-Founder, Kamesh Elangovan, commented on the partnership between BeyondLife and Hindustan Times,
“With industries like tech, finance, lifestyle, music, and media advertising companies moving into the crypto/NFT ecosystem, new opportunities are set to be unlocked in the space of Web3. The secondary marketplace for NFTs at GuardianLink.io will see more and more collectors investing with knowledge on the future monetization of their NFTs. The partnership with Hindustan Times opens yet another avenue to explore the world of NFTs in the media and marketing industry.”
The BeyondLife marketplace has already been dropping noteworthy collections in the digital token world. Two such prominent collections that have been launched on this marketplace are Amitabh Bachchan’s limited edition exclusive NFT collection and Marvel creator Stan Lee’s exclusive NFT set, known as the ‘Chakraverse.’
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
Source: https://cryptodaily.co.uk/2022/01/leading-indian-newspaper-commemorating-historical-covers-with-nft-collection