Adidas Originals collaborated with Prada to build a user-generated NFT project

• Adidas Originals and Prada are collaborating on an NFT partnership that will include user-generated material and creator-owned art.

• Users are welcome to participate in the project’s development and ownership.

• The SuperRare auction will run from Friday, January 28 through Monday, January 31. Please visit Adidas for Prada-resource online or join the Adidas: Prada re-source Discord for additional details.

According to a Thursday statement from the two organizations, the initiative would bring together individuals from fashion, design, and cryptocurrency to create a large-scale digital artwork inspired by the real Re-Nylon collection.

Adidas : Contribute to NFT initiative

Adidas Originals and Prada will ask their respective audiences to contribute anonymous images to the NFT initiative, which will run on the Polygon network, an Ethereum-compatible network.

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Zach Lieberman, a digital artist, will merge 3000 community-sourced minted NFT artworks into a single mass-patchwork NFT design. Contributors will retain complete ownership rights to their individual NFT tiles, and participation in the Adidas for Prada re-source initiative is free. Contributors who appear in the final project will be able to sell it on the secondary market.

According to the statement, “Owners of each unique NFT will get a part of the auction sale of Adidas for Prada re-source by Zach Lieberman every time it is sold, in perpetuity.” “The new shared ownership structure made possible by Web3 technology represents a cultural shift toward creative rights, which is crucial to the crypto arts movement.”

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Participate in the project’s development

The Adidas for Prada-resource NFT project is designed to incorporate user-generated and creator-owned art, which means you’re not merely asked to purchase into the Adidas for Prada-resource NFTs, but you and everyone you know are welcome to participate in the project’s development and ownership.

“As an artist, you think of ways to make things immortal,” the artist adds, “and it’s extremely fantastic to think that the stuff we do together through this work would be saved forever.” According to Zach Lieberman, a New York City-based artist who has been asked to play a significant role in the film.

How to register?

Anyone may register and submit a one-of-a-kind photograph to the open-Metaverse NFT initiative, and 3,000 of those photographs will be chosen and minted into NFTs. Those chosen will retain ownership of their unique NFT tile and will be able to sell it on any secondary market.

The bulk of the revenue from the sale of NFT will go to Slow Factory 

The bulk of the revenue from the sale of the NFT will go to Slow Factory, a non-profit organization dedicated to empowering disadvantaged people to become climate leaders via regenerative design, open education, and narrative change.

The project builds on the success of Into the Metaverse, Adidas Originals’ first NFT initiative, which debuted in December 2021 and sold 30,000 NFTs to over 21,000 purchasers. As previously reported by The Block, the initiative was created in partnership with PUNKS Comic, Bored Ape Yacht Club, and gmoney.

Beginning Monday, January 24, anybody with a digital wallet may register for a chance to develop their own unique NFT for possible inclusion in the Adidas for Prada-resource initiative. The only condition is that artists submit a shot employing a Lieberman-designed filter.

The SuperRare auction will run from Friday, January 28 through Monday, January 31. Please visit Adidas for Prada-resource online or join the Adidas: Prada re-source Discord for additional details.