are tailored crypto solutions driving demand?

Growing interest in digital asset wealth services is reshaping how affluent investors manage portfolios, with nexo private client demand rising sharply across global markets.

Rapid growth in Nexo Private and shifting investor behavior

On 26.03.2026, Nexo announced that its dedicated private client service for high-net-worth individuals and family offices has more than doubled its user base since the start of the year. Moreover, the platform now oversees over $8 billion in assets under management, underscoring its scale in the digital asset wealth segment.

Since 2025, demand for tailored digital asset solutions has driven a 136% increase in the Nexo Private client base. At the same time, language coverage has expanded from 9 to 17 languages, strengthening Nexo’s ability to serve a truly international audience. The service caters to clients with portfolios of $100,000 or more, focusing on a high-touch, relationship-driven model.

This expansion arrives at a turning point for traditional finance. While many institutions still take cautious, fragmented steps into digital assets, high-net-worth individuals and family offices are moving faster. Recent data indicates that up to 74% of these investors are already invested in, or actively exploring, crypto allocations.

That said, the post-ETF landscape has also been a major catalyst. Exchange-traded products attracted over $30 billion in inflows in their first year, reinforcing crypto’s growing role in diversified portfolios and challenging legacy wealth management models.

Credit strategies and the move beyond passive exposure

Elevated borrowing costs in traditional markets are encouraging investors to consider alternative liquidity sources. Consequently, demand is rising for crypto-backed credit strategies that allow investors to unlock capital without liquidating appreciating holdings, particularly flagship assets such as BTC and ETH.

Nexo Private’s rapid growth reflects a broader move away from simple, passive exposure to crypto. Instead, clients are gravitating toward more structured, actively managed strategies that combine yield, liquidity, and risk management. This is precisely where the nexo private client proposition aims to differentiate itself, with a blend of bespoke lending, trading, and portfolio tools.

Nexo has broadened its private client proposition by introducing direct access to Relationship Managers, tailored onboarding, and priority assistance. Furthermore, private clients gain access to curated experiences, enhanced fixed-term products, and portfolio optimization capabilities designed to support more sophisticated strategies.

The offering includes high-capacity credit solutions, enabling eligible clients to borrow up to $100 million at zero interest through Nexo’s award-winning ZiC strategy. Recognized as “Consumer Lending Product of the Year” at the 2026 FinTech Breakthrough Awards, ZiC sits alongside bespoke borrowing and trading options with custom terms and rates.

Client demand for tailored, high-touch crypto wealth services

“Increasingly, clients are looking beyond traditional assets for solutions that are truly tailored to their needs, and crypto is uniquely positioned to deliver that,” said Octavian Dinca, Nexo Head of Private Client Services. However, he stressed that these investors are not willing to sacrifice liquidity access in pursuit of higher-growth assets.

“They want a more dynamic asset class, yet one that doesn’t compromise on liquidity access – and that is precisely where Nexo comes in. The growth we’ve seen in Nexo Private this year reflects a client base that is increasingly sophisticated, decisive, and hungry for solutions that go beyond simple exposure,” Dinca added.

According to Dinca, products like Nexo’s Zero-interest Credit show how private wealth services in crypto are evolving. Clients gain the flexibility and liquidity they need to make their holdings work harder, without giving them up. Moreover, he framed Nexo’s strategy as “building for the next generation of private wealth,” emphasizing that the firm is “only getting started.”

New in-app features and security-focused architecture

As part of this broader upgrade cycle, Nexo has rolled out new in-app private chat functionality for eligible private clients. This feature offers a secure, direct communication channel with their dedicated Relationship Manager without leaving the platform, making service delivery more convenient and immediate.

The in-app chat is integrated into Nexo’s existing security framework. In particular, the platform’s Anti-Scam Engine analyzes real-time risk signals and provides user prompts to help identify and flag potentially malicious transaction activity. At the same time, SOC-certified controls are designed to safeguard client data within an institution-grade environment.

Building on these enhancements, Nexo Private now unifies high-touch services, advanced credit tools, and OTC capabilities in a single, comprehensive environment for private clients and family offices. That said, the company also emphasizes lifestyle and experiential elements as part of its value proposition.

Service pillars: white-glove, OTC, and exclusive experiences

White-glove private client service

The white-glove service tier centers on personalized support. Each eligible client receives a Dedicated Relationship Manager for tailored guidance and coordinated assistance. Clients also benefit from personalized onboarding aligned with their objectives, ensuring a smoother transition into the platform’s full suite of tools.

In addition, white-glove clients receive priority assistance with accelerated response times and 24/7 access. Custom terms and rates, including preferential limits and reduced fees, further enhance flexibility for complex portfolios. Consequently, this approach aims to mirror, and in some respects surpass, traditional private banking standards for affluent crypto investors.

Enhanced OTC trading and credit capabilities

Nexo Private has expanded its toolkit with credit and OTC solutions designed for flexibility and high-volume requirements. Clients can access zero-interest credit facilities of up to $100 million, secured by BTC or ETH, giving them significant leverage for large positions without forced selling.

Alongside this, custom crypto credit lines offer up to 65% loan-to-value (LTV) across a diversified collateral base of more than 40 assets. This structure helps unlock liquidity well beyond traditional single-asset borrowing. Advanced OTC trading with deep liquidity and minimal slippage is complemented by portfolio management tools, including collateral optimization and exposure expansion mechanisms.

Exclusive access and curated experiences

Beyond financial services, Nexo offers access to a portfolio of premium experiences, spanning select sporting events, industry gatherings, and private engagements. Each experience is curated to align with a client’s personal interests and preferences, reinforcing the high-touch ethos behind the private program.

A dedicated Relationship Manager coordinates every aspect of these engagements to ensure seamless execution. Moreover, this experiential layer is intended to echo the standards of traditional luxury and private banking services while anchoring them in a digital asset context.

About Nexo and its broader platform

Nexo positions itself as a premier digital assets wealth platform, designed to help clients grow, manage, and preserve their crypto holdings. Its mission centers on leading the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build long-term value, supported by 24/7 client care.

Since 2018, Nexo has offered opportunities to forward-thinking clients across more than 199 jurisdictions. With over $8 billion in assets under management and more than $400 billion processed, the platform serves millions of users worldwide. Moreover, its all-in-one environment combines advanced technology with a client-first approach to digital asset management.

Nexo’s product suite includes high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions such as what it describes as the first crypto debit/credit card. Built on industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo continues to champion innovation in digital wealth.

For more information about Nexo and its services, visit the official website at nexo.com. As private wealth investors increasingly explore digital assets, platforms that combine security, tailored credit options, and high-touch service appear well placed to capture the next phase of growth.