Eran Zinman: SaaS market transformation is driving a 100x increase in software spending, Monday.com is undervalued despite $1.3 billion revenue, and the disconnect between business operations and market sentiment





Eran Zinman: SaaS market transformation is driving a 100x increase in software spending, Monday.com is undervalued despite $1.3 billion revenue, and the disconnect between business operations and market sentiment | 20VC

























Eran Zinman: SaaS market transformation is driving a 100x increase in software spending, Monday.com is undervalued despite $1.3 billion revenue, and the disconnect between business operations and market sentiment | 20VC

Monday.com thrives despite market undervaluation, as enterprise software evolves beyond expectations.

Key Takeaways

  • The SaaS market is experiencing a transformative phase, leading to increased software spending.
  • Despite significant revenue, Monday.com is undervalued in the current market.
  • Market sentiment and business operations in the software industry are currently disconnected.
  • Building comprehensive software involves more than just creating a user interface.
  • Maintaining and evolving software over time is a complex and underestimated task.
  • Vibe coding, despite its technological advancements, is unlikely to disrupt established software companies.
  • Investors do not see vibe coding as a primary factor affecting software company stocks.
  • The anticipated dominance of companies like Amazon in enterprise software has not occurred; instead, a boom of companies building on their infrastructure has emerged.
  • Companies like Anthropic and OpenAI are not expected to capture all enterprise value due to their focus on different opportunities.
  • Selling software to enterprises requires a guided approach rather than relying solely on product-led growth.
  • The enterprise sales process is fundamentally different from consumer-focused software sales.
  • The introduction of AWS led to unexpected growth in enterprise software companies building on top of its infrastructure.

Guest intro

Eran Zinman is the Co-Founder and Co-CEO of monday.com, a leading Work OS with $1.3BN in ARR. He previously served as the company’s Chief Technology Officer from 2012 to 2020 and led its rebranding from dapulse to monday.com in 2017, expanding it from a team management tool to a comprehensive work operating system.

The transformation of the SaaS market

  • The SaaS market is undergoing a significant transformation, leading to a drastic increase in software spending.

    — Eran Zinman

  • The 10 of software how much companies are gonna spend on software is gonna be a 100 x for what it is today the saas pocalypse is real.

    — Eran Zinman

  • The shift in the SaaS market is marked by increasing economic pressures on software valuations.
  • Understanding these trends is crucial for navigating the current software landscape.
  • The transformation is driven by both technological advancements and changing market dynamics.
  • Companies are expected to significantly increase their software spending in the coming years.
  • This transformation presents both challenges and opportunities for SaaS companies.
  • The SaaS market’s evolution is reshaping how businesses approach software investment.

Monday.com’s market valuation

  • Monday.com is significantly undervalued in the current market despite its substantial revenue.

    — Eran Zinman

  • With close to 1,300,000,000.0 in revenue they’re valued today at just $3,900,000,000 in the public markets.

    — Eran Zinman

  • The disparity between Monday.com’s revenue and market valuation highlights a critical observation for investors.
  • Understanding market valuation metrics is essential for assessing Monday.com’s financial performance.
  • This undervaluation reflects broader market trends affecting software companies.
  • Investors need to consider both revenue and market sentiment when evaluating software stocks.
  • The current market environment presents challenges for accurately valuing SaaS companies.
  • Monday.com’s case underscores the importance of aligning business performance with market perception.

Disconnect between business operations and market sentiment

  • There is a significant disconnect between business operations and market sentiment.

    — Eran Zinman

  • We need to distinguish between what happens in businesses which is one thing and the sentiment change that happened… the negativity that now it’s being attached to software companies…

    — Eran Zinman

  • This disconnect highlights the complexity of the current software market dynamics.
  • Understanding this disparity is crucial for market analysis and investment strategies.
  • The negative sentiment attached to software companies is not always reflective of their actual performance.
  • Investors must differentiate between business fundamentals and market perceptions.
  • This disconnect can lead to misaligned valuations and investment decisions.
  • Navigating this landscape requires a nuanced understanding of both business operations and market trends.

The complexities of software development

  • There is a significant difference between creating a user interface and building comprehensive software that functions effectively across an organization.

    — Eran Zinman

  • I think there’s a big difference between vibe coding the user interface and building an actual software that works across the organization with all the depth and functionality that built into that.

    — Eran Zinman

  • Building comprehensive software involves addressing organizational needs and functionality.
  • The challenges of software development extend beyond initial interface creation.
  • Effective software must integrate seamlessly across an organization.
  • Understanding these complexities is crucial for successful software implementation.
  • The depth and functionality of software are key factors in its long-term success.
  • Developers must balance user interface design with comprehensive software functionality.

The challenges of software maintenance

  • People underestimate how hard it is to maintain software over time.

    — Eran Zinman

  • I think people underestimate how hard it is to maintain software over time. I think it’s very easy to create the first increment of a software but to change it to adopt it over time it takes a lot of effort and a lot of dedication to do that.

    — Eran Zinman

  • Software maintenance is a complex and ongoing challenge for developers.
  • The initial creation of software is often easier than its long-term maintenance.
  • Adapting software over time requires significant effort and dedication.
  • Understanding these challenges is crucial for assessing software viability.
  • Maintenance involves addressing evolving user needs and technological changes.
  • Developers must prioritize long-term maintenance strategies for software success.

The limitations of vibe coding

  • Vibe coding will not disrupt software companies despite its technological advancements.

    — Eran Zinman

  • As much as I think the technology is awesome we have our own vibe coding capability within the product… this is my least favorite one I don’t think it’s gonna happen.

    — Eran Zinman

  • Vibe coding’s technological advancements are unlikely to disrupt established software companies.
  • The limitations of vibe coding are recognized by industry experts and investors.
  • Understanding these limitations is crucial for evaluating emerging technologies.
  • Vibe coding’s impact on software company valuations is minimal.
  • Investors do not see vibe coding as a primary factor affecting software stocks.
  • Established software companies are unlikely to be disrupted by vibe coding advancements.

The impact of AWS on enterprise software

  • The expectation that companies like Amazon would capture all enterprise software value has not materialized; instead, a boom of companies has emerged building on top of their infrastructure.

    — Eran Zinman

  • What really happened is the exact opposite we saw a boom of companies building on top of Amazon and software was growing exponentially.

    — Eran Zinman

  • AWS’s introduction led to unexpected growth in enterprise software companies.
  • The anticipated dominance of Amazon in enterprise software did not occur.
  • Understanding this shift is crucial for assessing the software industry’s evolution.
  • The growth of companies building on AWS infrastructure highlights new opportunities.
  • AWS’s impact on the software industry has reshaped enterprise software dynamics.
  • The enterprise software landscape is characterized by diverse growth opportunities.

The role of AI companies in the enterprise space

  • Companies like Anthropic and OpenAI will not capture all enterprise value because their focus is not on the enterprise sales process, which is fundamentally different.

    — Eran Zinman

  • I don’t think they’re gonna capture all the enterprise value because they have a much bigger opportunity ahead of them and it’s not their focus.

    — Eran Zinman

  • AI companies are unlikely to dominate the enterprise software market.
  • Their focus on different opportunities limits their enterprise value capture.
  • Understanding these limitations is crucial for evaluating AI companies’ market roles.
  • The enterprise sales process differs fundamentally from consumer-focused software.
  • AI companies’ focus on broader opportunities shapes their market impact.
  • The role of AI in the enterprise space is characterized by diverse opportunities and challenges.

The complexities of enterprise software sales

  • Selling software to enterprises requires a different approach than product-led growth; organizations prefer a more guided adoption process.

    — Eran Zinman

  • Nobody’s gonna buy software for the entire organization based on purely plg play… they wanna be handheld especially if you wanna use a software across the organization.

    — Eran Zinman

  • Enterprise software sales require a guided approach rather than relying solely on product-led growth.
  • Organizations prefer a more structured adoption process for software implementation.
  • Understanding these complexities is crucial for successful enterprise software sales.
  • The enterprise sales process involves addressing organizational needs and preferences.
  • Product-led growth strategies are less effective in the enterprise space.
  • Navigating enterprise software sales requires a nuanced understanding of organizational dynamics.



Eran Zinman: SaaS market transformation is driving a 100x increase in software spending, Monday.com is undervalued despite $1.3 billion revenue, and the disconnect between business operations and market sentiment | 20VC

Monday.com thrives despite market undervaluation, as enterprise software evolves beyond expectations.

Key Takeaways

  • The SaaS market is experiencing a transformative phase, leading to increased software spending.
  • Despite significant revenue, Monday.com is undervalued in the current market.
  • Market sentiment and business operations in the software industry are currently disconnected.
  • Building comprehensive software involves more than just creating a user interface.
  • Maintaining and evolving software over time is a complex and underestimated task.
  • Vibe coding, despite its technological advancements, is unlikely to disrupt established software companies.
  • Investors do not see vibe coding as a primary factor affecting software company stocks.
  • The anticipated dominance of companies like Amazon in enterprise software has not occurred; instead, a boom of companies building on their infrastructure has emerged.
  • Companies like Anthropic and OpenAI are not expected to capture all enterprise value due to their focus on different opportunities.
  • Selling software to enterprises requires a guided approach rather than relying solely on product-led growth.
  • The enterprise sales process is fundamentally different from consumer-focused software sales.
  • The introduction of AWS led to unexpected growth in enterprise software companies building on top of its infrastructure.

Guest intro

Eran Zinman is the Co-Founder and Co-CEO of monday.com, a leading Work OS with $1.3BN in ARR. He previously served as the company’s Chief Technology Officer from 2012 to 2020 and led its rebranding from dapulse to monday.com in 2017, expanding it from a team management tool to a comprehensive work operating system.

The transformation of the SaaS market

  • The SaaS market is undergoing a significant transformation, leading to a drastic increase in software spending.

    — Eran Zinman

  • The 10 of software how much companies are gonna spend on software is gonna be a 100 x for what it is today the saas pocalypse is real.

    — Eran Zinman

  • The shift in the SaaS market is marked by increasing economic pressures on software valuations.
  • Understanding these trends is crucial for navigating the current software landscape.
  • The transformation is driven by both technological advancements and changing market dynamics.
  • Companies are expected to significantly increase their software spending in the coming years.
  • This transformation presents both challenges and opportunities for SaaS companies.
  • The SaaS market’s evolution is reshaping how businesses approach software investment.

Monday.com’s market valuation

  • Monday.com is significantly undervalued in the current market despite its substantial revenue.

    — Eran Zinman

  • With close to 1,300,000,000.0 in revenue they’re valued today at just $3,900,000,000 in the public markets.

    — Eran Zinman

  • The disparity between Monday.com’s revenue and market valuation highlights a critical observation for investors.
  • Understanding market valuation metrics is essential for assessing Monday.com’s financial performance.
  • This undervaluation reflects broader market trends affecting software companies.
  • Investors need to consider both revenue and market sentiment when evaluating software stocks.
  • The current market environment presents challenges for accurately valuing SaaS companies.
  • Monday.com’s case underscores the importance of aligning business performance with market perception.

Disconnect between business operations and market sentiment

  • There is a significant disconnect between business operations and market sentiment.

    — Eran Zinman

  • We need to distinguish between what happens in businesses which is one thing and the sentiment change that happened… the negativity that now it’s being attached to software companies…

    — Eran Zinman

  • This disconnect highlights the complexity of the current software market dynamics.
  • Understanding this disparity is crucial for market analysis and investment strategies.
  • The negative sentiment attached to software companies is not always reflective of their actual performance.
  • Investors must differentiate between business fundamentals and market perceptions.
  • This disconnect can lead to misaligned valuations and investment decisions.
  • Navigating this landscape requires a nuanced understanding of both business operations and market trends.

The complexities of software development

  • There is a significant difference between creating a user interface and building comprehensive software that functions effectively across an organization.

    — Eran Zinman

  • I think there’s a big difference between vibe coding the user interface and building an actual software that works across the organization with all the depth and functionality that built into that.

    — Eran Zinman

  • Building comprehensive software involves addressing organizational needs and functionality.
  • The challenges of software development extend beyond initial interface creation.
  • Effective software must integrate seamlessly across an organization.
  • Understanding these complexities is crucial for successful software implementation.
  • The depth and functionality of software are key factors in its long-term success.
  • Developers must balance user interface design with comprehensive software functionality.

The challenges of software maintenance

  • People underestimate how hard it is to maintain software over time.

    — Eran Zinman

  • I think people underestimate how hard it is to maintain software over time. I think it’s very easy to create the first increment of a software but to change it to adopt it over time it takes a lot of effort and a lot of dedication to do that.

    — Eran Zinman

  • Software maintenance is a complex and ongoing challenge for developers.
  • The initial creation of software is often easier than its long-term maintenance.
  • Adapting software over time requires significant effort and dedication.
  • Understanding these challenges is crucial for assessing software viability.
  • Maintenance involves addressing evolving user needs and technological changes.
  • Developers must prioritize long-term maintenance strategies for software success.

The limitations of vibe coding

  • Vibe coding will not disrupt software companies despite its technological advancements.

    — Eran Zinman

  • As much as I think the technology is awesome we have our own vibe coding capability within the product… this is my least favorite one I don’t think it’s gonna happen.

    — Eran Zinman

  • Vibe coding’s technological advancements are unlikely to disrupt established software companies.
  • The limitations of vibe coding are recognized by industry experts and investors.
  • Understanding these limitations is crucial for evaluating emerging technologies.
  • Vibe coding’s impact on software company valuations is minimal.
  • Investors do not see vibe coding as a primary factor affecting software stocks.
  • Established software companies are unlikely to be disrupted by vibe coding advancements.

The impact of AWS on enterprise software

  • The expectation that companies like Amazon would capture all enterprise software value has not materialized; instead, a boom of companies has emerged building on top of their infrastructure.

    — Eran Zinman

  • What really happened is the exact opposite we saw a boom of companies building on top of Amazon and software was growing exponentially.

    — Eran Zinman

  • AWS’s introduction led to unexpected growth in enterprise software companies.
  • The anticipated dominance of Amazon in enterprise software did not occur.
  • Understanding this shift is crucial for assessing the software industry’s evolution.
  • The growth of companies building on AWS infrastructure highlights new opportunities.
  • AWS’s impact on the software industry has reshaped enterprise software dynamics.
  • The enterprise software landscape is characterized by diverse growth opportunities.

The role of AI companies in the enterprise space

  • Companies like Anthropic and OpenAI will not capture all enterprise value because their focus is not on the enterprise sales process, which is fundamentally different.

    — Eran Zinman

  • I don’t think they’re gonna capture all the enterprise value because they have a much bigger opportunity ahead of them and it’s not their focus.

    — Eran Zinman

  • AI companies are unlikely to dominate the enterprise software market.
  • Their focus on different opportunities limits their enterprise value capture.
  • Understanding these limitations is crucial for evaluating AI companies’ market roles.
  • The enterprise sales process differs fundamentally from consumer-focused software.
  • AI companies’ focus on broader opportunities shapes their market impact.
  • The role of AI in the enterprise space is characterized by diverse opportunities and challenges.

The complexities of enterprise software sales

  • Selling software to enterprises requires a different approach than product-led growth; organizations prefer a more guided adoption process.

    — Eran Zinman

  • Nobody’s gonna buy software for the entire organization based on purely plg play… they wanna be handheld especially if you wanna use a software across the organization.

    — Eran Zinman

  • Enterprise software sales require a guided approach rather than relying solely on product-led growth.
  • Organizations prefer a more structured adoption process for software implementation.
  • Understanding these complexities is crucial for successful enterprise software sales.
  • The enterprise sales process involves addressing organizational needs and preferences.
  • Product-led growth strategies are less effective in the enterprise space.
  • Navigating enterprise software sales requires a nuanced understanding of organizational dynamics.

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